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Should there be more showers at the summer music festival? : Studying the contextual dependence of resource consuming conventions and lessons for sustainable tourism

Jack, Tullia LU ; Hitchings, Russell and Browne, Alison (2017) In Journal of Sustainable Tourism
Abstract
Summer music festivals that involve a few days of camping have often been linked to sustainability agendas. Yet relevant studies have so far overlooked how these events can themselves serve as experiments in less resource consumptive living. Building on a wider interest in the cultural evolution of cleanliness norms, this paper explores how attendees come to use water in personal washing at two UK festivals. Through survey, observation and interview research, it examines how current festival goers respond to the disruption of their usual washing regimes, paying particular attention to how a combination of social and infrastructural cues serves to encourage the emergence of a temporary new cleanliness culture. Doing so highlights the value... (More)
Summer music festivals that involve a few days of camping have often been linked to sustainability agendas. Yet relevant studies have so far overlooked how these events can themselves serve as experiments in less resource consumptive living. Building on a wider interest in the cultural evolution of cleanliness norms, this paper explores how attendees come to use water in personal washing at two UK festivals. Through survey, observation and interview research, it examines how current festival goers respond to the disruption of their usual washing regimes, paying particular attention to how a combination of social and infrastructural cues serves to encourage the emergence of a temporary new cleanliness culture. Doing so highlights the value of seeing human resource consumption as a matter of dynamic collective convention more than fixed personal preference since these respondents were seen to embrace a new relationship with washing that was otherwise deemed unthinkable. This leads to a broader discussion of how visitor needs and the social world are most usefully studied by both future festival organisers and the wider field of sustainable tourism research. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
epub
subject
keywords
Festivals, cleanliness, water consumption, social norms
in
Journal of Sustainable Tourism
pages
19 pages
publisher
Routledge
external identifiers
  • scopus:85027864359
ISSN
0966-9582
DOI
10.1080/09669582.2017.1360316
language
English
LU publication?
yes
id
0223e30c-2de0-4ea5-b5a8-763345509bbe
date added to LUP
2017-08-18 10:28:09
date last changed
2017-09-10 05:23:00
@article{0223e30c-2de0-4ea5-b5a8-763345509bbe,
  abstract     = {Summer music festivals that involve a few days of camping have often been linked to sustainability agendas. Yet relevant studies have so far overlooked how these events can themselves serve as experiments in less resource consumptive living. Building on a wider interest in the cultural evolution of cleanliness norms, this paper explores how attendees come to use water in personal washing at two UK festivals. Through survey, observation and interview research, it examines how current festival goers respond to the disruption of their usual washing regimes, paying particular attention to how a combination of social and infrastructural cues serves to encourage the emergence of a temporary new cleanliness culture. Doing so highlights the value of seeing human resource consumption as a matter of dynamic collective convention more than fixed personal preference since these respondents were seen to embrace a new relationship with washing that was otherwise deemed unthinkable. This leads to a broader discussion of how visitor needs and the social world are most usefully studied by both future festival organisers and the wider field of sustainable tourism research.},
  author       = {Jack, Tullia and Hitchings, Russell and Browne, Alison},
  issn         = {0966-9582},
  keyword      = {Festivals, cleanliness, water consumption, social norms},
  language     = {eng},
  month        = {08},
  pages        = {19},
  publisher    = {Routledge},
  series       = {Journal of Sustainable Tourism},
  title        = {Should there be more showers at the summer music festival? : Studying the contextual dependence of resource consuming conventions and lessons for sustainable tourism},
  url          = {http://dx.doi.org/10.1080/09669582.2017.1360316},
  year         = {2017},
}