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Adoption of alternative fuel vehicles : Influence from neighbors, family and coworkers

Jansson, Johan LU ; Pettersson, Thomas; Mannberg, Andrea; Brännlund, Runar and Lindgren, Urban (2017) In Transportation Research, Part D: Transport and Environment 54. p.61-73
Abstract
During the last years, many governments have set targets for increasing the share of biofuels in the transportation sector. Understanding consumer behavior is essential in designing policies that efficiently increase the uptake of cleaner technologies. In this paper we analyze adopters and non-adopters of alternative fuel vehicles (AFVs). We use diffusion of innovation theory and the established notion that the social system and interpersonal influence play important roles in adoption. Based on a nationwide database of car owners we analyze interpersonal influence on adoption from three social domains: neighbors, family and coworkers. The results point primarily at a neighbor effect in that AFV adoption is more likely if neighbors also... (More)
During the last years, many governments have set targets for increasing the share of biofuels in the transportation sector. Understanding consumer behavior is essential in designing policies that efficiently increase the uptake of cleaner technologies. In this paper we analyze adopters and non-adopters of alternative fuel vehicles (AFVs). We use diffusion of innovation theory and the established notion that the social system and interpersonal influence play important roles in adoption. Based on a nationwide database of car owners we analyze interpersonal influence on adoption from three social domains: neighbors, family and coworkers. The results point primarily at a neighbor effect in that AFV adoption is more likely if neighbors also have adopted. The results also point at significant effects of interpersonal influence from coworkers and family members but these effects weaken or disappear when income, education level, marriage, age, gender and green party votes are controlled for. The results extend the diffusion of innovation and AFV literature with empirical support for interpersonal influence based on objective data where response bias is not a factor. Implications for further research, environmental and transport policy, and practitioners are discussed. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
adoption, alternative fuel vehicles (AFVs), interpersonal influence, neighbor effect, diffusion of innovation theory
in
Transportation Research, Part D: Transport and Environment
volume
54
pages
13 pages
publisher
Elsevier
external identifiers
  • scopus:85019237891
  • wos:000405976700005
ISSN
1361-9209
DOI
10.1016/j.trd.2017.04.012
language
English
LU publication?
yes
id
06dbae11-e92c-4296-8895-b0f96138bd51
alternative location
http://linkinghub.elsevier.com/retrieve/pii/S1361920915302534
date added to LUP
2017-05-16 14:13:08
date last changed
2018-01-07 12:03:51
@article{06dbae11-e92c-4296-8895-b0f96138bd51,
  abstract     = {During the last years, many governments have set targets for increasing the share of biofuels in the transportation sector. Understanding consumer behavior is essential in designing policies that efficiently increase the uptake of cleaner technologies. In this paper we analyze adopters and non-adopters of alternative fuel vehicles (AFVs). We use diffusion of innovation theory and the established notion that the social system and interpersonal influence play important roles in adoption. Based on a nationwide database of car owners we analyze interpersonal influence on adoption from three social domains: neighbors, family and coworkers. The results point primarily at a neighbor effect in that AFV adoption is more likely if neighbors also have adopted. The results also point at significant effects of interpersonal influence from coworkers and family members but these effects weaken or disappear when income, education level, marriage, age, gender and green party votes are controlled for. The results extend the diffusion of innovation and AFV literature with empirical support for interpersonal influence based on objective data where response bias is not a factor. Implications for further research, environmental and transport policy, and practitioners are discussed.},
  author       = {Jansson, Johan and Pettersson, Thomas and Mannberg, Andrea and Brännlund, Runar and Lindgren, Urban},
  issn         = {1361-9209},
  keyword      = {adoption,alternative fuel vehicles (AFVs),interpersonal influence,neighbor effect,diffusion of innovation theory},
  language     = {eng},
  pages        = {61--73},
  publisher    = {Elsevier},
  series       = {Transportation Research, Part D: Transport and Environment},
  title        = {Adoption of alternative fuel vehicles : Influence from neighbors, family and coworkers},
  url          = {http://dx.doi.org/10.1016/j.trd.2017.04.012},
  volume       = {54},
  year         = {2017},
}