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The Concept of an ‘Anticelebrity’ : A new type of antihero of the media age and its impact on modern politics

van Waarden, Betto LU (2021) In Celebrity Studies
Abstract

Twenty-first-century politics have been defined by celebrity leaders such as Tony Blair, Gerhard Schröder, and Barack Obama. How have ‘traditional’ politicians like ‘Mutti Merkel’, who embody the opposite of star status, still managed to compete with these celebrity politicians in an attention economy in which politicians continuously vie for media exposure? Scholarship on concepts such as ‘mediatisation’, ‘personalisation’, and ‘celebritisation’ explains the emergence of charismatic media personalities, but fails to explicate the success of ‘conventional’ politicians within systems of mediatised politics structured according to a celebrity logic. Based on an analysis of newspapers and both historical and contemporary political actors,... (More)

Twenty-first-century politics have been defined by celebrity leaders such as Tony Blair, Gerhard Schröder, and Barack Obama. How have ‘traditional’ politicians like ‘Mutti Merkel’, who embody the opposite of star status, still managed to compete with these celebrity politicians in an attention economy in which politicians continuously vie for media exposure? Scholarship on concepts such as ‘mediatisation’, ‘personalisation’, and ‘celebritisation’ explains the emergence of charismatic media personalities, but fails to explicate the success of ‘conventional’ politicians within systems of mediatised politics structured according to a celebrity logic. Based on an analysis of newspapers and both historical and contemporary political actors, this article argues that celebrity politics produced an antithesis, the ‘anticelebrity’. This political figure constitutes an ‘authentic’ alternative to the supposed mediatised ‘superficiality’ of celebrity politicians, but could not have the same appeal without the latter superficiality to contrast itself with. The text constructs an ideal type of the anticelebrity figure within different political and media systems, distinguishing between ‘reactionary anticelebrities’ and ‘natural anticelebrities’. By focussing on the anticelebrity concept, the article shows the photographic negative of the celebrity politician, which also enables us to see the contours of the notoriously blurred phenomenon of celebrity more distinctly.

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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
anticelebrity, antihero, celebritisation, celebrity culture, celebrity politics, mediatisation
in
Celebrity Studies
publisher
Routledge
external identifiers
  • scopus:85114866811
ISSN
1939-2397
DOI
10.1080/19392397.2021.1968918
language
English
LU publication?
yes
id
08b175fd-3df4-4808-8198-4a9983b65d3a
date added to LUP
2021-09-27 16:23:36
date last changed
2022-04-27 04:15:47
@article{08b175fd-3df4-4808-8198-4a9983b65d3a,
  abstract     = {{<p>Twenty-first-century politics have been defined by celebrity leaders such as Tony Blair, Gerhard Schröder, and Barack Obama. How have ‘traditional’ politicians like ‘Mutti Merkel’, who embody the opposite of star status, still managed to compete with these celebrity politicians in an attention economy in which politicians continuously vie for media exposure? Scholarship on concepts such as ‘mediatisation’, ‘personalisation’, and ‘celebritisation’ explains the emergence of charismatic media personalities, but fails to explicate the success of ‘conventional’ politicians within systems of mediatised politics structured according to a celebrity logic. Based on an analysis of newspapers and both historical and contemporary political actors, this article argues that celebrity politics produced an antithesis, the ‘anticelebrity’. This political figure constitutes an ‘authentic’ alternative to the supposed mediatised ‘superficiality’ of celebrity politicians, but could not have the same appeal without the latter superficiality to contrast itself with. The text constructs an ideal type of the anticelebrity figure within different political and media systems, distinguishing between ‘reactionary anticelebrities’ and ‘natural anticelebrities’. By focussing on the anticelebrity concept, the article shows the photographic negative of the celebrity politician, which also enables us to see the contours of the notoriously blurred phenomenon of celebrity more distinctly.</p>}},
  author       = {{van Waarden, Betto}},
  issn         = {{1939-2397}},
  keywords     = {{anticelebrity; antihero; celebritisation; celebrity culture; celebrity politics; mediatisation}},
  language     = {{eng}},
  publisher    = {{Routledge}},
  series       = {{Celebrity Studies}},
  title        = {{The Concept of an ‘Anticelebrity’ : A new type of antihero of the media age and its impact on modern politics}},
  url          = {{http://dx.doi.org/10.1080/19392397.2021.1968918}},
  doi          = {{10.1080/19392397.2021.1968918}},
  year         = {{2021}},
}