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Social media data mining of human behaviour during bushfire evacuation

Wu, Junfeng ; Zhou, Xiangmin ; Kuligowski, Erica ; Singh, Dhirendra ; Ronchi, Enrico LU orcid and Kinateder, Max (2026) In International Journal of Data Science and Analytics 21(1).
Abstract

Traditional data sources on bushfire evacuation behaviour, such as quantitative surveys and manual observations have severe limitations. Mining social media data related to bushfire evacuations promises to close this gap by allowing the collection and processing of a large amount of behavioural data, which are low-cost, accurate, possibly including location information and rich contextual information. However, social media data have many limitations, such as being scattered, incomplete, informal, etc. Together, these limitations represent several challenges to their usefulness to better understand bushfire evacuation. To overcome these challenges and provide guidance on which and how social media data can be used, this scoping review of... (More)

Traditional data sources on bushfire evacuation behaviour, such as quantitative surveys and manual observations have severe limitations. Mining social media data related to bushfire evacuations promises to close this gap by allowing the collection and processing of a large amount of behavioural data, which are low-cost, accurate, possibly including location information and rich contextual information. However, social media data have many limitations, such as being scattered, incomplete, informal, etc. Together, these limitations represent several challenges to their usefulness to better understand bushfire evacuation. To overcome these challenges and provide guidance on which and how social media data can be used, this scoping review of the literature reports on recent advances in relevant data mining techniques. In addition, future applications and open problems are discussed. We envision future applications such as evacuation model calibration and validation, emergency communication, personalized evacuation training, and resource allocation for evacuation preparedness. We identify open problems such as data quality, bias and representativeness, geolocation accuracy, contextual understanding, crisis-specific lexicon and semantics, and multimodal data interpretation.

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author
; ; ; ; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Bushfire, Data mining, Evacuation, Social media, Wildfire
in
International Journal of Data Science and Analytics
volume
21
issue
1
article number
14
external identifiers
  • scopus:105023390974
ISSN
2364-415X
DOI
10.1007/s41060-025-00884-y
language
English
LU publication?
yes
id
09b984ba-04d1-4aeb-a54d-238d938610ec
date added to LUP
2026-02-10 15:05:46
date last changed
2026-02-10 15:07:04
@article{09b984ba-04d1-4aeb-a54d-238d938610ec,
  abstract     = {{<p>Traditional data sources on bushfire evacuation behaviour, such as quantitative surveys and manual observations have severe limitations. Mining social media data related to bushfire evacuations promises to close this gap by allowing the collection and processing of a large amount of behavioural data, which are low-cost, accurate, possibly including location information and rich contextual information. However, social media data have many limitations, such as being scattered, incomplete, informal, etc. Together, these limitations represent several challenges to their usefulness to better understand bushfire evacuation. To overcome these challenges and provide guidance on which and how social media data can be used, this scoping review of the literature reports on recent advances in relevant data mining techniques. In addition, future applications and open problems are discussed. We envision future applications such as evacuation model calibration and validation, emergency communication, personalized evacuation training, and resource allocation for evacuation preparedness. We identify open problems such as data quality, bias and representativeness, geolocation accuracy, contextual understanding, crisis-specific lexicon and semantics, and multimodal data interpretation.</p>}},
  author       = {{Wu, Junfeng and Zhou, Xiangmin and Kuligowski, Erica and Singh, Dhirendra and Ronchi, Enrico and Kinateder, Max}},
  issn         = {{2364-415X}},
  keywords     = {{Bushfire; Data mining; Evacuation; Social media; Wildfire}},
  language     = {{eng}},
  number       = {{1}},
  series       = {{International Journal of Data Science and Analytics}},
  title        = {{Social media data mining of human behaviour during bushfire evacuation}},
  url          = {{http://dx.doi.org/10.1007/s41060-025-00884-y}},
  doi          = {{10.1007/s41060-025-00884-y}},
  volume       = {{21}},
  year         = {{2026}},
}