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Researching the virtual : A framework for reflexivity in qualitative social media research

Pousti, Hamid ; Urquhart, Cathy LU and Linger, Henry (2021) In Information Systems Journal 31(3). p.356-383
Abstract

Recent years have seen an explosion in social media in our everyday lives, and a corresponding increase in social media research in IS. As social media researchers, we are intrigued by the problem of virtuality and context in social media research, and how we might apply reflexive research principles to such settings. In social media, the absence of a setting's real physical boundaries (to a large extent) limits participants' ability to create a common experience at the present time and develop a history of shared experiences. As a result, we would contend that many social media researchers' interpretations of data in social media settings are often black-boxed. In this paper, we argue that many of the challenges concerned with social... (More)

Recent years have seen an explosion in social media in our everyday lives, and a corresponding increase in social media research in IS. As social media researchers, we are intrigued by the problem of virtuality and context in social media research, and how we might apply reflexive research principles to such settings. In social media, the absence of a setting's real physical boundaries (to a large extent) limits participants' ability to create a common experience at the present time and develop a history of shared experiences. As a result, we would contend that many social media researchers' interpretations of data in social media settings are often black-boxed. In this paper, we argue that many of the challenges concerned with social media settings, by nature, are emergent and linked to their virtual and contextual features. We use the Klein and Myers (1999) framework for traditional interpretive field studies as a vehicle for unpacking these challenges. We contend that these challenges may remain unnoticed if researchers do not actively reflect upon their impact on the research process. In this paper, we present a framework for social media research, considering social media research as a reflexive space, building on the notion of three levels of reflexivity: theory, design and practice. Finally, we discuss some implications of reflexivity for qualitative social media research in IS.

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Please use this url to cite or link to this publication:
author
; and
publishing date
type
Contribution to journal
publication status
published
subject
keywords
framework, qualitative, reflexivity, research setting, social media, virtual
in
Information Systems Journal
volume
31
issue
3
pages
28 pages
publisher
Wiley-Blackwell
external identifiers
  • scopus:85096666411
ISSN
1350-1917
DOI
10.1111/isj.12314
language
English
LU publication?
no
additional info
Publisher Copyright: © 2020 John Wiley & Sons Ltd
id
0a773157-bade-406d-b3c2-73f2c73771f3
date added to LUP
2023-11-22 14:31:16
date last changed
2023-11-23 10:47:02
@article{0a773157-bade-406d-b3c2-73f2c73771f3,
  abstract     = {{<p>Recent years have seen an explosion in social media in our everyday lives, and a corresponding increase in social media research in IS. As social media researchers, we are intrigued by the problem of virtuality and context in social media research, and how we might apply reflexive research principles to such settings. In social media, the absence of a setting's real physical boundaries (to a large extent) limits participants' ability to create a common experience at the present time and develop a history of shared experiences. As a result, we would contend that many social media researchers' interpretations of data in social media settings are often black-boxed. In this paper, we argue that many of the challenges concerned with social media settings, by nature, are emergent and linked to their virtual and contextual features. We use the Klein and Myers (1999) framework for traditional interpretive field studies as a vehicle for unpacking these challenges. We contend that these challenges may remain unnoticed if researchers do not actively reflect upon their impact on the research process. In this paper, we present a framework for social media research, considering social media research as a reflexive space, building on the notion of three levels of reflexivity: theory, design and practice. Finally, we discuss some implications of reflexivity for qualitative social media research in IS.</p>}},
  author       = {{Pousti, Hamid and Urquhart, Cathy and Linger, Henry}},
  issn         = {{1350-1917}},
  keywords     = {{framework; qualitative; reflexivity; research setting; social media; virtual}},
  language     = {{eng}},
  number       = {{3}},
  pages        = {{356--383}},
  publisher    = {{Wiley-Blackwell}},
  series       = {{Information Systems Journal}},
  title        = {{Researching the virtual : A framework for reflexivity in qualitative social media research}},
  url          = {{http://dx.doi.org/10.1111/isj.12314}},
  doi          = {{10.1111/isj.12314}},
  volume       = {{31}},
  year         = {{2021}},
}