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Strategic management - An online collaboration between two class groups separated by a "small pond" and six time zones

Asplund, Carl-Johan LU and Jordan, Paula F. (2006) In International Journal of Case Method Research & Application XVIII(1). p.44-51
Abstract
An undergraduate course in Strategic Management seemingly provides similar basic content to students including the infamous SWOT (strengths, weaknesses, opportunities and threat) analysis along with the identification of functional level, business level, and generic strategies to enhance an organization’s competitiveness. One of the most common resources for this type of course is the article outlining a theoretical framework “How Competitive Forces Shape Strategy” by Michael Porter [Porter, 1979]. This paper discusses the differences and similarities of teaching an undergraduate Strategic Management course for two different institutions located in different countries. Secondly, the paper addresses the logistics of connecting the two... (More)
An undergraduate course in Strategic Management seemingly provides similar basic content to students including the infamous SWOT (strengths, weaknesses, opportunities and threat) analysis along with the identification of functional level, business level, and generic strategies to enhance an organization’s competitiveness. One of the most common resources for this type of course is the article outlining a theoretical framework “How Competitive Forces Shape Strategy” by Michael Porter [Porter, 1979]. This paper discusses the differences and similarities of teaching an undergraduate Strategic Management course for two different institutions located in different countries. Secondly, the paper addresses the logistics of connecting the two separate student groups for a collaboration project using an on-line platform. Additionally, the paper shares the experiences learned when students work in multi-culturally mixed groups to analyze an industry around Michael Porter’s framework [Porter, 1979]. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
on-line collaboration, and pedagogy, face-to-face and on-line education, Strategic management, methods of instruction, hybrid learning model
in
International Journal of Case Method Research & Application
volume
XVIII
issue
1
pages
44 - 51
publisher
WACRA
ISSN
1554-7752
language
English
LU publication?
yes
id
a06f11c1-7fcb-4d70-b53c-ecff65e5c835 (old id 1040859)
date added to LUP
2008-03-04 08:29:09
date last changed
2016-04-16 06:59:24
@article{a06f11c1-7fcb-4d70-b53c-ecff65e5c835,
  abstract     = {An undergraduate course in Strategic Management seemingly provides similar basic content to students including the infamous SWOT (strengths, weaknesses, opportunities and threat) analysis along with the identification of functional level, business level, and generic strategies to enhance an organization’s competitiveness. One of the most common resources for this type of course is the article outlining a theoretical framework “How Competitive Forces Shape Strategy” by Michael Porter [Porter, 1979]. This paper discusses the differences and similarities of teaching an undergraduate Strategic Management course for two different institutions located in different countries. Secondly, the paper addresses the logistics of connecting the two separate student groups for a collaboration project using an on-line platform. Additionally, the paper shares the experiences learned when students work in multi-culturally mixed groups to analyze an industry around Michael Porter’s framework [Porter, 1979].},
  author       = {Asplund, Carl-Johan and Jordan, Paula F.},
  issn         = {1554-7752},
  keyword      = {on-line collaboration,and pedagogy,face-to-face and on-line education,Strategic management,methods of instruction,hybrid learning model},
  language     = {eng},
  number       = {1},
  pages        = {44--51},
  publisher    = {WACRA},
  series       = {International Journal of Case Method Research & Application},
  title        = {Strategic management - An online collaboration between two class groups separated by a "small pond" and six time zones},
  volume       = {XVIII},
  year         = {2006},
}