Supply Chain Implications from Conract Packaging
(2003)- Abstract
- In trying to get products out to market,
manufacturers of FMCG (Fast Moving
Consumer Goods) differentiate themselves
through e.g. promotional efforts and display
packaging (Point-of-Purchase packaging).
For the display packaging, companies turn to
contract packagers who are able to supply
this service, providing the design,
manufacturing and assembly and packing of
the display packaging. This paper discusses
the implications of contract packaging for a
supply chain, specifically through the case of
a provider of contract packaging and a
supportive case that describes the
experiences acquired from a... (More) - In trying to get products out to market,
manufacturers of FMCG (Fast Moving
Consumer Goods) differentiate themselves
through e.g. promotional efforts and display
packaging (Point-of-Purchase packaging).
For the display packaging, companies turn to
contract packagers who are able to supply
this service, providing the design,
manufacturing and assembly and packing of
the display packaging. This paper discusses
the implications of contract packaging for a
supply chain, specifically through the case of
a provider of contract packaging and a
supportive case that describes the
experiences acquired from a relationship
between P&G and Exel. The paper also
offers a discussion on what actors are
supplying contract packaging, presenting
advantages of the individual actors. The
implication that were found include the
possibility of lower time -to-market, the
possibility to postpone manufacturing, and
increasing flexibility in the manufacturing of
the displays and the offer that can be
provided to customers. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/1149942
- author
- Wallin, Claes LU
- organization
- publishing date
- 2003
- type
- Working paper/Preprint
- publication status
- unpublished
- subject
- publisher
- Packaging Logistics, Lund University
- language
- English
- LU publication?
- yes
- id
- 0778a0ad-774e-49ff-8446-3ad4c7c4cc6b (old id 1149942)
- date added to LUP
- 2016-04-04 10:36:08
- date last changed
- 2018-11-21 20:59:42
@misc{0778a0ad-774e-49ff-8446-3ad4c7c4cc6b,
abstract = {{In trying to get products out to market,<br/><br>
manufacturers of FMCG (Fast Moving<br/><br>
Consumer Goods) differentiate themselves<br/><br>
through e.g. promotional efforts and display<br/><br>
packaging (Point-of-Purchase packaging).<br/><br>
For the display packaging, companies turn to<br/><br>
contract packagers who are able to supply<br/><br>
this service, providing the design,<br/><br>
manufacturing and assembly and packing of<br/><br>
the display packaging. This paper discusses<br/><br>
the implications of contract packaging for a<br/><br>
supply chain, specifically through the case of<br/><br>
a provider of contract packaging and a<br/><br>
supportive case that describes the<br/><br>
experiences acquired from a relationship<br/><br>
between P&G and Exel. The paper also<br/><br>
offers a discussion on what actors are<br/><br>
supplying contract packaging, presenting<br/><br>
advantages of the individual actors. The<br/><br>
implication that were found include the<br/><br>
possibility of lower time -to-market, the<br/><br>
possibility to postpone manufacturing, and<br/><br>
increasing flexibility in the manufacturing of<br/><br>
the displays and the offer that can be<br/><br>
provided to customers.}},
author = {{Wallin, Claes}},
language = {{eng}},
note = {{Working Paper}},
publisher = {{Packaging Logistics, Lund University}},
title = {{Supply Chain Implications from Conract Packaging}},
year = {{2003}},
}