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Supply Chain Implications from Conract Packaging

Wallin, Claes LU (2003)
Abstract
In trying to get products out to market,

manufacturers of FMCG (Fast Moving

Consumer Goods) differentiate themselves

through e.g. promotional efforts and display

packaging (Point-of-Purchase packaging).

For the display packaging, companies turn to

contract packagers who are able to supply

this service, providing the design,

manufacturing and assembly and packing of

the display packaging. This paper discusses

the implications of contract packaging for a

supply chain, specifically through the case of

a provider of contract packaging and a

supportive case that describes the

experiences acquired from a... (More)
In trying to get products out to market,

manufacturers of FMCG (Fast Moving

Consumer Goods) differentiate themselves

through e.g. promotional efforts and display

packaging (Point-of-Purchase packaging).

For the display packaging, companies turn to

contract packagers who are able to supply

this service, providing the design,

manufacturing and assembly and packing of

the display packaging. This paper discusses

the implications of contract packaging for a

supply chain, specifically through the case of

a provider of contract packaging and a

supportive case that describes the

experiences acquired from a relationship

between P&G and Exel. The paper also

offers a discussion on what actors are

supplying contract packaging, presenting

advantages of the individual actors. The

implication that were found include the

possibility of lower time -to-market, the

possibility to postpone manufacturing, and

increasing flexibility in the manufacturing of

the displays and the offer that can be

provided to customers. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Working Paper
publication status
unpublished
subject
publisher
Packaging Logistics, Lund University
language
English
LU publication?
yes
id
0778a0ad-774e-49ff-8446-3ad4c7c4cc6b (old id 1149942)
date added to LUP
2008-05-27 14:53:14
date last changed
2016-04-16 08:07:02
@misc{0778a0ad-774e-49ff-8446-3ad4c7c4cc6b,
  abstract     = {In trying to get products out to market,<br/><br>
manufacturers of FMCG (Fast Moving<br/><br>
Consumer Goods) differentiate themselves<br/><br>
through e.g. promotional efforts and display<br/><br>
packaging (Point-of-Purchase packaging).<br/><br>
For the display packaging, companies turn to<br/><br>
contract packagers who are able to supply<br/><br>
this service, providing the design,<br/><br>
manufacturing and assembly and packing of<br/><br>
the display packaging. This paper discusses<br/><br>
the implications of contract packaging for a<br/><br>
supply chain, specifically through the case of<br/><br>
a provider of contract packaging and a<br/><br>
supportive case that describes the<br/><br>
experiences acquired from a relationship<br/><br>
between P&amp;G and Exel. The paper also<br/><br>
offers a discussion on what actors are<br/><br>
supplying contract packaging, presenting<br/><br>
advantages of the individual actors. The<br/><br>
implication that were found include the<br/><br>
possibility of lower time -to-market, the<br/><br>
possibility to postpone manufacturing, and<br/><br>
increasing flexibility in the manufacturing of<br/><br>
the displays and the offer that can be<br/><br>
provided to customers.},
  author       = {Wallin, Claes},
  language     = {eng},
  note         = {Working Paper},
  publisher    = {Packaging Logistics, Lund University},
  title        = {Supply Chain Implications from Conract Packaging},
  year         = {2003},
}