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Do retailers want innovations and if they do - how are they going to get it? – With particular reference to retailing in Sweden

Beckeman, Märit LU (2008) CeLS Workshop on global retail supply chain and marketing innovation
Abstract
Consumers want innovations that fulfil present and future needs and to be delighted! Hence the main objective of an innovation is to create value for the consumer/customer by a product, process, service or combinations, but is also important for manufacturers, suppliers and society, to promote growth, create new markets, answer new needs etc. The retailers now have the power in the supply - and value chain as they front the consumers and possess information about their buying behaviours and preferences. Retailers have launched private brands to compete with manufacturer brands, initially on price but later also on quality. Manufacturers try to compete but little really new or radical innovations are visible. UK retailers are much more... (More)
Consumers want innovations that fulfil present and future needs and to be delighted! Hence the main objective of an innovation is to create value for the consumer/customer by a product, process, service or combinations, but is also important for manufacturers, suppliers and society, to promote growth, create new markets, answer new needs etc. The retailers now have the power in the supply - and value chain as they front the consumers and possess information about their buying behaviours and preferences. Retailers have launched private brands to compete with manufacturer brands, initially on price but later also on quality. Manufacturers try to compete but little really new or radical innovations are visible. UK retailers are much more advanced in their new offerings than the Swedish ones, many have own development departments but no own production and work in networks of innovation and control with different suppliers. In earlier research about the growth of the Swedish food sector after the 2nd World War, it was found that frozen food and self service were the major radical innovations and that these innovations triggered manufacturers as well as suppliers to innovate and that collaboration took place in a cluster and in a network. In addition, a number of individuals contributed, not only from within organisations but also from the outside. This experience is compared with recent literature about innovations and collaboration in the food sector. The objective is to contribute to an increased understanding of the present situation and to give ideas of ways to increase innovations. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to conference
publication status
unpublished
subject
keywords
frozen food, open innovation, Network, cluster
conference name
CeLS Workshop on global retail supply chain and marketing innovation
conference dates
2008-05-15 - 2008-05-16
language
English
LU publication?
yes
additional info
A publication with peer review is planned by the organizers
id
914c6139-7e5d-4c7e-8713-4765a00e1c73 (old id 1153063)
date added to LUP
2016-04-04 13:39:11
date last changed
2018-11-21 21:15:23
@misc{914c6139-7e5d-4c7e-8713-4765a00e1c73,
  abstract     = {{Consumers want innovations that fulfil present and future needs and to be delighted! Hence the main objective of an innovation is to create value for the consumer/customer by a product, process, service or combinations, but is also important for manufacturers, suppliers and society, to promote growth, create new markets, answer new needs etc. The retailers now have the power in the supply - and value chain as they front the consumers and possess information about their buying behaviours and preferences. Retailers have launched private brands to compete with manufacturer brands, initially on price but later also on quality. Manufacturers try to compete but little really new or radical innovations are visible. UK retailers are much more advanced in their new offerings than the Swedish ones, many have own development departments but no own production and work in networks of innovation and control with different suppliers. In earlier research about the growth of the Swedish food sector after the 2nd World War, it was found that frozen food and self service were the major radical innovations and that these innovations triggered manufacturers as well as suppliers to innovate and that collaboration took place in a cluster and in a network. In addition, a number of individuals contributed, not only from within organisations but also from the outside. This experience is compared with recent literature about innovations and collaboration in the food sector. The objective is to contribute to an increased understanding of the present situation and to give ideas of ways to increase innovations.}},
  author       = {{Beckeman, Märit}},
  keywords     = {{frozen food; open innovation; Network; cluster}},
  language     = {{eng}},
  title        = {{Do retailers want innovations and if they do - how are they going to get it? – With particular reference to retailing in Sweden}},
  year         = {{2008}},
}