Advanced

An Evil King 'Thing', Rising, Falling and Multiplying in Trucker Culture

Sköld, David LU (2009) In Organization 16(2). p.249-266
Abstract
Paraphrasing Slavoj Zizek (1991: 65), the paper proposes that: 'The Scania Truck does not exist': it is nothing but 'the symptom of passionate users', its power of fascination masks the void of its nonexistence'. Along the same line of reasoning, it argues, again paraphrasing Zizek, that 'the customized Scania truck is becoming the sinthome of its user'. (c.f. Zizek, 1991: 137). The paper does so by digging into a customizing discourse found in trucker media; by describing some of the customizing endeavours of Lennart Kallstrom, a passionate truck owner, haulier and waste management entrepreneur; and by describing the rise and fall of a customizing King, and the Evil which befalls him in this process. The main purpose of the paper is to... (More)
Paraphrasing Slavoj Zizek (1991: 65), the paper proposes that: 'The Scania Truck does not exist': it is nothing but 'the symptom of passionate users', its power of fascination masks the void of its nonexistence'. Along the same line of reasoning, it argues, again paraphrasing Zizek, that 'the customized Scania truck is becoming the sinthome of its user'. (c.f. Zizek, 1991: 137). The paper does so by digging into a customizing discourse found in trucker media; by describing some of the customizing endeavours of Lennart Kallstrom, a passionate truck owner, haulier and waste management entrepreneur; and by describing the rise and fall of a customizing King, and the Evil which befalls him in this process. The main purpose of the paper is to explore the workings and the effects of a circular movement of desire, fantasy and ideology at play in truck design development. As is already evident, Zizek is the main support in this endeavour. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Lacan, jouissance, fantasy, desire, aesthetics, creativity, post-production, Zizek
in
Organization
volume
16
issue
2
pages
249 - 266
publisher
SAGE Publications Inc.
external identifiers
  • wos:000263363700005
  • scopus:60449113955
ISSN
1350-5084
DOI
10.1177/1350508408100477
language
English
LU publication?
yes
id
4cbf63b4-f62a-4ca8-ac26-8f14f50f91a1 (old id 1374852)
date added to LUP
2009-05-07 13:10:07
date last changed
2017-01-01 06:17:45
@article{4cbf63b4-f62a-4ca8-ac26-8f14f50f91a1,
  abstract     = {Paraphrasing Slavoj Zizek (1991: 65), the paper proposes that: 'The Scania Truck does not exist': it is nothing but 'the symptom of passionate users', its power of fascination masks the void of its nonexistence'. Along the same line of reasoning, it argues, again paraphrasing Zizek, that 'the customized Scania truck is becoming the sinthome of its user'. (c.f. Zizek, 1991: 137). The paper does so by digging into a customizing discourse found in trucker media; by describing some of the customizing endeavours of Lennart Kallstrom, a passionate truck owner, haulier and waste management entrepreneur; and by describing the rise and fall of a customizing King, and the Evil which befalls him in this process. The main purpose of the paper is to explore the workings and the effects of a circular movement of desire, fantasy and ideology at play in truck design development. As is already evident, Zizek is the main support in this endeavour.},
  author       = {Sköld, David},
  issn         = {1350-5084},
  keyword      = {Lacan,jouissance,fantasy,desire,aesthetics,creativity,post-production,Zizek},
  language     = {eng},
  number       = {2},
  pages        = {249--266},
  publisher    = {SAGE Publications Inc.},
  series       = {Organization},
  title        = {An Evil King 'Thing', Rising, Falling and Multiplying in Trucker Culture},
  url          = {http://dx.doi.org/10.1177/1350508408100477},
  volume       = {16},
  year         = {2009},
}