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Membership Interface Unionism: A Swedish White Collar Union in Transition

Björkman, Hans and Huzzard, Tony LU (2005) In Economic and Industrial Democracy 26(1). p.65-88
Abstract
Based on a case study from recent innovations in the Swedish white-collar union, Sif, this article introduces and develops the concept of membership interface unionism (MIU). The concept, it is argued, captures similar trends in trade unionism as that noted in the UK by Heery and Kelly in their concept of managerial unionism. Both these recent forms of unionism are signified by closer relations between the professional organization and individual members. Membership interface unionism, however, has distinctive features that signal an explicit embrace of the practices of customer relationship management (CRM): member involvement in service development and utilization of market research; new individually tailored, proactive enabling... (More)
Based on a case study from recent innovations in the Swedish white-collar union, Sif, this article introduces and develops the concept of membership interface unionism (MIU). The concept, it is argued, captures similar trends in trade unionism as that noted in the UK by Heery and Kelly in their concept of managerial unionism. Both these recent forms of unionism are signified by closer relations between the professional organization and individual members. Membership interface unionism, however, has distinctive features that signal an explicit embrace of the practices of customer relationship management (CRM): member involvement in service development and utilization of market research; new individually tailored, proactive enabling services, often offered through Internet solutions; and more responsibilities for lay members at the company level. The first and third of these features, it is argued, are somewhat contradictory in that company-level representation has weakened. The article concludes by acknowledging the threats towards participative unionism in the apparent move towards individual service provision. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
managerial unionism, membership interface unionism, participation, relationship marketing, Sweden
in
Economic and Industrial Democracy
volume
26
issue
1
pages
65 - 88
publisher
SAGE Publications Inc.
external identifiers
  • scopus:13844266793
ISSN
0143-831X
language
English
LU publication?
yes
id
18a3b035-aa00-447f-8fb2-edd6179cb420 (old id 1385218)
date added to LUP
2009-04-20 12:27:16
date last changed
2017-01-01 08:18:00
@article{18a3b035-aa00-447f-8fb2-edd6179cb420,
  abstract     = {Based on a case study from recent innovations in the Swedish white-collar union, Sif, this article introduces and develops the concept of membership interface unionism (MIU). The concept, it is argued, captures similar trends in trade unionism as that noted in the UK by Heery and Kelly in their concept of managerial unionism. Both these recent forms of unionism are signified by closer relations between the professional organization and individual members. Membership interface unionism, however, has distinctive features that signal an explicit embrace of the practices of customer relationship management (CRM): member involvement in service development and utilization of market research; new individually tailored, proactive enabling services, often offered through Internet solutions; and more responsibilities for lay members at the company level. The first and third of these features, it is argued, are somewhat contradictory in that company-level representation has weakened. The article concludes by acknowledging the threats towards participative unionism in the apparent move towards individual service provision.},
  author       = {Björkman, Hans and Huzzard, Tony},
  issn         = {0143-831X},
  keyword      = {managerial unionism,membership interface unionism,participation,relationship marketing,Sweden},
  language     = {eng},
  number       = {1},
  pages        = {65--88},
  publisher    = {SAGE Publications Inc.},
  series       = {Economic and Industrial Democracy},
  title        = {Membership Interface Unionism: A Swedish White Collar Union in Transition},
  volume       = {26},
  year         = {2005},
}