IKEA: Entering Russia
(2014) p.529-533
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/1386415
- author
- Elg, Ulf LU ; Jonsson, Anna LU and Tarnovskaya, Veronika LU
- organization
- publishing date
- 2014
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- IKEA, Russia, international marketing
- categories
- Popular Science
- host publication
- International Marketing 4th edition
- editor
- Ghauri, Pervez and Cateora, Philip
- pages
- 529 - 533
- publisher
- McGraw-Hill
- language
- English
- LU publication?
- yes
- id
- 61dd4af6-5844-44f4-a548-00192a4a3668 (old id 1386415)
- date added to LUP
- 2016-04-04 11:59:39
- date last changed
- 2018-11-21 21:08:25
@inbook{61dd4af6-5844-44f4-a548-00192a4a3668,
author = {{Elg, Ulf and Jonsson, Anna and Tarnovskaya, Veronika}},
booktitle = {{International Marketing 4th edition}},
editor = {{Ghauri, Pervez and Cateora, Philip}},
keywords = {{IKEA; Russia; international marketing}},
language = {{eng}},
pages = {{529--533}},
publisher = {{McGraw-Hill}},
title = {{IKEA: Entering Russia}},
year = {{2014}},
}