Using Brand Equity Theory To Build Brand Metrics Programmes In B2B - Current Research And Managerial Implications
(2007) Academy Of Marketing
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/1386432
- author
- Bondesson, Niklas LU
- organization
- publishing date
- 2007
- type
- Contribution to conference
- publication status
- published
- subject
- conference name
- Academy Of Marketing
- conference dates
- 0001-01-02
- language
- English
- LU publication?
- yes
- id
- 1b4ca8b9-b8ef-4809-8145-d028bff03a27 (old id 1386432)
- date added to LUP
- 2016-04-04 13:14:36
- date last changed
- 2018-11-21 21:12:51
@misc{1b4ca8b9-b8ef-4809-8145-d028bff03a27,
author = {{Bondesson, Niklas}},
language = {{eng}},
title = {{Using Brand Equity Theory To Build Brand Metrics Programmes In B2B - Current Research And Managerial Implications}},
year = {{2007}},
}