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The role of global, macro and micro level matching in market entry and positioning on emerging consumer markets

Elg, Ulf LU ; Ghauri, Pervez and Tarnovskaya, Veronika LU (2006) the 32nd EIBA conference
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author
organization
publishing date
type
Contribution to conference
publication status
published
subject
conference name
the 32nd EIBA conference
language
English
LU publication?
yes
id
67450073-ba4e-4349-bf80-5c39a650bae8 (old id 1386636)
date added to LUP
2009-04-20 12:27:22
date last changed
2016-04-16 10:55:06
@misc{67450073-ba4e-4349-bf80-5c39a650bae8,
  author       = {Elg, Ulf and Ghauri, Pervez and Tarnovskaya, Veronika},
  language     = {eng},
  title        = {The role of global, macro and micro level matching in market entry and positioning on emerging consumer markets},
  year         = {2006},
}