Exploring the Dynamics of Market driving Strategy with a focus on Corporate Branding: the case of Ikea in Russia
(2004) European Marketing Academy Conference, 2004
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/1386658
- author
- Tarnovskaya, Veronika LU and Elg, Ulf LU
- organization
- publishing date
- 2004
- type
- Contribution to conference
- publication status
- published
- subject
- conference name
- European Marketing Academy Conference, 2004
- conference location
- Murcia, Spain
- conference dates
- 2004-05-18 - 2004-05-21
- language
- English
- LU publication?
- yes
- id
- 3181f17a-ce24-4896-bffd-3aa33f7feb0a (old id 1386658)
- date added to LUP
- 2016-04-04 14:39:43
- date last changed
- 2018-11-21 21:21:34
@misc{3181f17a-ce24-4896-bffd-3aa33f7feb0a, author = {{Tarnovskaya, Veronika and Elg, Ulf}}, language = {{eng}}, title = {{Exploring the Dynamics of Market driving Strategy with a focus on Corporate Branding: the case of Ikea in Russia}}, year = {{2004}}, }