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Exploring the Dynamics of Market driving Strategy with a focus on Corporate Branding: the case of Ikea in Russia

Tarnovskaya, Veronika LU and Elg, Ulf LU (2004) European Marketing Academy Conference, 2004
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Contribution to conference
publication status
published
subject
conference name
European Marketing Academy Conference, 2004
conference location
Murcia, Spain
conference dates
2004-05-18 - 2004-05-21
language
English
LU publication?
yes
id
3181f17a-ce24-4896-bffd-3aa33f7feb0a (old id 1386658)
date added to LUP
2016-04-04 14:39:43
date last changed
2018-11-21 21:21:34
@misc{3181f17a-ce24-4896-bffd-3aa33f7feb0a,
  author       = {{Tarnovskaya, Veronika and Elg, Ulf}},
  language     = {{eng}},
  title        = {{Exploring the Dynamics of Market driving Strategy with a focus on Corporate Branding: the case of Ikea in Russia}},
  year         = {{2004}},
}