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Consumer eco-innovation adoption : Assessing attitudinal factors and perceived product characteristics

Jansson, Johan LU (2011) In Business Strategy and the Environment 20(3). p.192-210
Abstract
For business and environmental reasons, increased understanding of green consumer behavior is essential. This paper addresses consumer adoption and non-adoption of a high involvement eco-innovation (the alternative fuel vehicle, AFV). The purpose is to integrate two research streams to explore factors driving and hindering adoption. The factors are rooted in environmental psychology research and the diffusion of innovation literature. Survey results on Swedish car owners are reported. The results indicate that adopters and non-adopters differ on norms, attitudes, novelty seeking and on how innovation attributes are perceived. Furthermore, the results show that the groups rank car attributes such as fuel consumption and carbon dioxide... (More)
For business and environmental reasons, increased understanding of green consumer behavior is essential. This paper addresses consumer adoption and non-adoption of a high involvement eco-innovation (the alternative fuel vehicle, AFV). The purpose is to integrate two research streams to explore factors driving and hindering adoption. The factors are rooted in environmental psychology research and the diffusion of innovation literature. Survey results on Swedish car owners are reported. The results indicate that adopters and non-adopters differ on norms, attitudes, novelty seeking and on how innovation attributes are perceived. Furthermore, the results show that the groups rank car attributes such as fuel consumption and carbon dioxide emissions differently. The main contribution of the paper is the integration of norms and attitudes together with consumer adoption factors in analyzing green consumer behavior in relation to a high involvement product. The implications for business and marketing strategy and for environmental policy are discussed. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment. (Less)
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author
publishing date
type
Contribution to journal
publication status
published
subject
in
Business Strategy and the Environment
volume
20
issue
3
pages
19 pages
publisher
John Wiley & Sons
external identifiers
  • scopus:79951912430
ISSN
1099-0836
DOI
10.1002/bse.690
language
English
LU publication?
no
id
15206aad-20b5-4384-8803-b4fc7a776860
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https://www.scopus.com/inward/record.uri?eid=2-s2.0-79951912430&doi=10.1002%2fbse.690&partnerID=40&md5=2c69cad6622a00fd9d55ba03d0ef1c7c
date added to LUP
2017-01-12 15:17:32
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@article{15206aad-20b5-4384-8803-b4fc7a776860,
  abstract     = {For business and environmental reasons, increased understanding of green consumer behavior is essential. This paper addresses consumer adoption and non-adoption of a high involvement eco-innovation (the alternative fuel vehicle, AFV). The purpose is to integrate two research streams to explore factors driving and hindering adoption. The factors are rooted in environmental psychology research and the diffusion of innovation literature. Survey results on Swedish car owners are reported. The results indicate that adopters and non-adopters differ on norms, attitudes, novelty seeking and on how innovation attributes are perceived. Furthermore, the results show that the groups rank car attributes such as fuel consumption and carbon dioxide emissions differently. The main contribution of the paper is the integration of norms and attitudes together with consumer adoption factors in analyzing green consumer behavior in relation to a high involvement product. The implications for business and marketing strategy and for environmental policy are discussed. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.},
  author       = {Jansson, Johan},
  issn         = {1099-0836},
  language     = {eng},
  number       = {3},
  pages        = {192--210},
  publisher    = {John Wiley & Sons},
  series       = {Business Strategy and the Environment},
  title        = {Consumer eco-innovation adoption : Assessing attitudinal factors and perceived product characteristics},
  url          = {http://dx.doi.org/10.1002/bse.690},
  volume       = {20},
  year         = {2011},
}