Skip to main content

Lund University Publications

LUND UNIVERSITY LIBRARIES

Stakeholder Communication as a Strategy for Resilient Destinations in Sustainable Tourism Development

Eksell, Jörgen LU orcid and Hohlfeld, Christian (2022) In Managing cultural tourism: a sustainable approach p.43-56
Abstract
In the latest World Tourism Barometer, UNWTO (2020) predicts that global tourism could decline by up to 80% this year. While many tourism-dependent economies in Europe are currently suffering from under-tourism, the heated debate between tourism developers and local stakeholders about adverse impacts of over-tourism is likely to reignite even stronger once the inrush of tourists returns. As a result, tensions between different actors and among stakeholders will undoubtedly increase in an post-COVID-19 world, calling for urgent measures to maintain resilience in destinations. Even though the inclusion of stakeholders in tourism development has long been recognised (International Conference on Responsible Tourism in Destinations, 2002) to... (More)
In the latest World Tourism Barometer, UNWTO (2020) predicts that global tourism could decline by up to 80% this year. While many tourism-dependent economies in Europe are currently suffering from under-tourism, the heated debate between tourism developers and local stakeholders about adverse impacts of over-tourism is likely to reignite even stronger once the inrush of tourists returns. As a result, tensions between different actors and among stakeholders will undoubtedly increase in an post-COVID-19 world, calling for urgent measures to maintain resilience in destinations. Even though the inclusion of stakeholders in tourism development has long been recognised (International Conference on Responsible Tourism in Destinations, 2002) to meet conflicts, tensions, and problems, there remains a vast gulf between ambition and reality. By developing stakeholder theory, this chapter argues for a credible stakeholder participation approach based on a strategic communication perspective that places the decision-making power of stakeholders at the centre of contemporary tourism development. The approach that builds on a ritual approach to communication (Carey, 2009) that regards communication as a process that enables social transformation, also relates and advances recent debates on organisational listening as a route to public participation and engagement (McNamara, 2016) and resilient societies. The chapter discusses the philosophical, normative, and acceptance-promoting foundation of stakeholder participation; the identification and empowerment of legitimate stakeholders; joint decision-making approaches and the prerequisite of an underlying strategically communicative infrastructure. Lastly, we argue that mutually beneficial relationships with stakeholders are vital in securing destinations’ resilience, popularity, and authenticity and thus quality of life. (Less)
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
intressentteori, intressentdeltagande, hållbar turismutveckling, hållbarhet, resiliens, strategisk kommunikation, organisatoriskt lyssnande, stakeholder communication, stakeholder collaboration, sustainable tourism development, destination resilience, resilience, strategisk kommunikation, organisational listening
host publication
Tourism Recovery from COVID-19 : Prospects for Over- and Under-tourism Regions - Prospects for Over- and Under-tourism Regions
series title
Managing cultural tourism: a sustainable approach
editor
Trono, Anna ; Duda, Tomasz and Schmude, Jürgen
pages
14 pages
publisher
World Scientific Publishing
external identifiers
  • scopus:85162619422
ISBN
978-981-126-023-0
DOI
10.1142/9789811260247_0004
project
Rethinking urban tourism development: Dealing with sustainability in the age of over-tourism
language
English
LU publication?
yes
id
15f2f339-ddf8-41df-aabe-1684a0ccdcca
date added to LUP
2020-10-01 11:46:22
date last changed
2023-08-05 04:00:45
@inbook{15f2f339-ddf8-41df-aabe-1684a0ccdcca,
  abstract     = {{In the latest World Tourism Barometer, UNWTO (2020) predicts that global tourism could decline by up to 80% this year. While many tourism-dependent economies in Europe are currently suffering from under-tourism, the heated debate between tourism developers and local stakeholders about adverse impacts of over-tourism is likely to reignite even stronger once the inrush of tourists returns. As a result, tensions between different actors and among stakeholders will undoubtedly increase in an post-COVID-19 world, calling for urgent measures to maintain resilience in destinations. Even though the inclusion of stakeholders in tourism development has long been recognised (International Conference on Responsible Tourism in Destinations, 2002) to meet conflicts, tensions, and problems, there remains a vast gulf between ambition and reality. By developing stakeholder theory, this chapter argues for a credible stakeholder participation approach based on a strategic communication perspective that places the decision-making power of stakeholders at the centre of contemporary tourism development. The approach that builds on a ritual approach to communication (Carey, 2009) that regards communication as a process that enables social transformation, also relates and advances recent debates on organisational listening as a route to public participation and engagement (McNamara, 2016) and resilient societies. The chapter discusses the philosophical, normative, and acceptance-promoting foundation of stakeholder participation; the identification and empowerment of legitimate stakeholders; joint decision-making approaches and the prerequisite of an underlying strategically communicative infrastructure. Lastly, we argue that mutually beneficial relationships with stakeholders  are vital in securing destinations’ resilience, popularity, and authenticity and thus quality of life.}},
  author       = {{Eksell, Jörgen and Hohlfeld, Christian}},
  booktitle    = {{Tourism Recovery from COVID-19 : Prospects for Over- and Under-tourism Regions}},
  editor       = {{Trono, Anna and Duda, Tomasz and Schmude, Jürgen}},
  isbn         = {{978-981-126-023-0}},
  keywords     = {{intressentteori; intressentdeltagande; hållbar turismutveckling; hållbarhet; resiliens; strategisk kommunikation; organisatoriskt lyssnande; stakeholder communication; stakeholder collaboration; sustainable tourism development; destination resilience; resilience; strategisk kommunikation; organisational listening}},
  language     = {{eng}},
  pages        = {{43--56}},
  publisher    = {{World Scientific Publishing}},
  series       = {{Managing cultural tourism: a sustainable approach}},
  title        = {{Stakeholder Communication as a Strategy for Resilient Destinations in Sustainable Tourism Development}},
  url          = {{http://dx.doi.org/10.1142/9789811260247_0004}},
  doi          = {{10.1142/9789811260247_0004}},
  year         = {{2022}},
}