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The other side of enjoyment: short-circuiting marketing and creativity in the experience economy

Sköld, David LU (2010) In Organization 17(3). p.363-378
Abstract
The notion of experience economy asserts that staging the most mundane consumption practise as individualized entertainment adds value to the producer and consumer alike (Pine and Gilmore, 1999). This article questions this assumption of mere added value. Probing into an interplay between a marketing fantasy and a customer movement passionately engaging with its promise, it draws attention to a structural inability to enjoy the pleasures that the experience economy revolves around. Invoking the theoretical apparatus outlined by Lacan in The Other Side of Psychoanalysis (2007), the analysis sheds light on a social dynamics regulating this impossibility. This brings to the fore a range of ethical, political and economic consequences left... (More)
The notion of experience economy asserts that staging the most mundane consumption practise as individualized entertainment adds value to the producer and consumer alike (Pine and Gilmore, 1999). This article questions this assumption of mere added value. Probing into an interplay between a marketing fantasy and a customer movement passionately engaging with its promise, it draws attention to a structural inability to enjoy the pleasures that the experience economy revolves around. Invoking the theoretical apparatus outlined by Lacan in The Other Side of Psychoanalysis (2007), the analysis sheds light on a social dynamics regulating this impossibility. This brings to the fore a range of ethical, political and economic consequences left largely untended by the literature, and dwelling on the other side of the lustrous enjoyment that so easily captures our imagination. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Zizek, marketing, Lacan, jouissance, fantasy, experience economy, excess, enjoyment, customising, discourse
in
Organization
volume
17
issue
3
pages
363 - 378
publisher
SAGE Publications Inc.
external identifiers
  • wos:000277580400005
  • scopus:77952414552
ISSN
1350-5084
DOI
10.1177/1350508410363119
language
English
LU publication?
yes
id
fb1010d5-1307-4854-ba29-17b13342f6f8 (old id 1617744)
date added to LUP
2010-06-21 13:04:21
date last changed
2018-07-22 03:50:34
@article{fb1010d5-1307-4854-ba29-17b13342f6f8,
  abstract     = {The notion of experience economy asserts that staging the most mundane consumption practise as individualized entertainment adds value to the producer and consumer alike (Pine and Gilmore, 1999). This article questions this assumption of mere added value. Probing into an interplay between a marketing fantasy and a customer movement passionately engaging with its promise, it draws attention to a structural inability to enjoy the pleasures that the experience economy revolves around. Invoking the theoretical apparatus outlined by Lacan in The Other Side of Psychoanalysis (2007), the analysis sheds light on a social dynamics regulating this impossibility. This brings to the fore a range of ethical, political and economic consequences left largely untended by the literature, and dwelling on the other side of the lustrous enjoyment that so easily captures our imagination.},
  author       = {Sköld, David},
  issn         = {1350-5084},
  keyword      = {Zizek,marketing,Lacan,jouissance,fantasy,experience economy,excess,enjoyment,customising,discourse},
  language     = {eng},
  number       = {3},
  pages        = {363--378},
  publisher    = {SAGE Publications Inc.},
  series       = {Organization},
  title        = {The other side of enjoyment: short-circuiting marketing and creativity in the experience economy},
  url          = {http://dx.doi.org/10.1177/1350508410363119},
  volume       = {17},
  year         = {2010},
}