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Logic saliencein ideologically-torn nonprofit hybrids

Jönsson, Jayne LU (2019) In Nonprofit Policy Forum 10(3).
Abstract

There is a well-documented tension in many nonprofts - particularly those seeking government contracts or working in areas that compete with the private sector - between the institutional logics of business-market and nonproft-mission. This paper presents a case study of a century old Swedish nonproft. It suggests that in the presence of competing hybrid logics, organizational actors respond according to the logic to which they are drawn ideologically. Logic salience as a concept is proposed and its three categories are identifed to delineate which type and degree of salience individuals hold towards market logic, mission logic, or towards both. The findings indicate that logic salience can enable or constrain any of the hybrid goals... (More)

There is a well-documented tension in many nonprofts - particularly those seeking government contracts or working in areas that compete with the private sector - between the institutional logics of business-market and nonproft-mission. This paper presents a case study of a century old Swedish nonproft. It suggests that in the presence of competing hybrid logics, organizational actors respond according to the logic to which they are drawn ideologically. Logic salience as a concept is proposed and its three categories are identifed to delineate which type and degree of salience individuals hold towards market logic, mission logic, or towards both. The findings indicate that logic salience can enable or constrain any of the hybrid goals and can provide some explanation as to how or why certain organizational responses that do not represent the collective come about as organizations are wedged between competing logics. Considering the increasing role of nonprofts in the delivery of public services, relevance to research and policy is also highlighted.

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Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Hybridity, Identification, Ideology, Institutional logics, Logic salience, Market-mission logics, Nonprofit, Policy, Tension
in
Nonprofit Policy Forum
volume
10
issue
3
article number
20190001
publisher
De Gruyter
external identifiers
  • scopus:85074537807
ISSN
2194-6035
DOI
10.1515/npf-2019-0001
language
English
LU publication?
yes
id
16c97f04-0e16-418c-a8cf-445430859a59
date added to LUP
2019-11-22 10:45:24
date last changed
2020-01-15 09:28:23
@article{16c97f04-0e16-418c-a8cf-445430859a59,
  abstract     = {<p>There is a well-documented tension in many nonprofts - particularly those seeking government contracts or working in areas that compete with the private sector - between the institutional logics of business-market and nonproft-mission. This paper presents a case study of a century old Swedish nonproft. It suggests that in the presence of competing hybrid logics, organizational actors respond according to the logic to which they are drawn ideologically. Logic salience as a concept is proposed and its three categories are identifed to delineate which type and degree of salience individuals hold towards market logic, mission logic, or towards both. The findings indicate that logic salience can enable or constrain any of the hybrid goals and can provide some explanation as to how or why certain organizational responses that do not represent the collective come about as organizations are wedged between competing logics. Considering the increasing role of nonprofts in the delivery of public services, relevance to research and policy is also highlighted.</p>},
  author       = {Jönsson, Jayne},
  issn         = {2194-6035},
  language     = {eng},
  month        = {10},
  number       = {3},
  publisher    = {De Gruyter},
  series       = {Nonprofit Policy Forum},
  title        = {Logic saliencein ideologically-torn nonprofit hybrids},
  url          = {http://dx.doi.org/10.1515/npf-2019-0001},
  doi          = {10.1515/npf-2019-0001},
  volume       = {10},
  year         = {2019},
}