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From sightseeing to sunbathing: Changing traditions in Swedish package tours from edification by bus to relaxation by airplane in the 1950s and 1960s

Kaiserfeld, Thomas LU (2010) In Journal of Tourism History 2(3). p.149-163
Abstract
The changing notions of tourism are analyzed by example of Swedish package tours in the 1950s and 1960s, when the dominant means of transportation for package tours changed from buses to airplanes. Simultaneously, Swedish mass tourism developed explosively so that the package tour markets of Scandinavia in the mid-1960s were the largest per capita in Europe. While package tours by bus, dominating from the interwar period until the 1960s, implied city sightseeing and visits to cultural landmarks, package tours by airplanes brought focus on sunbathing on beaches and salt-water swimming. This transformation of purpose of the package tours from peregrination to leisure life hinged on new means of transportation making it possible for tourism... (More)
The changing notions of tourism are analyzed by example of Swedish package tours in the 1950s and 1960s, when the dominant means of transportation for package tours changed from buses to airplanes. Simultaneously, Swedish mass tourism developed explosively so that the package tour markets of Scandinavia in the mid-1960s were the largest per capita in Europe. While package tours by bus, dominating from the interwar period until the 1960s, implied city sightseeing and visits to cultural landmarks, package tours by airplanes brought focus on sunbathing on beaches and salt-water swimming. This transformation of purpose of the package tours from peregrination to leisure life hinged on new means of transportation making it possible for tourism to find additional and more varied raisons d'tre in comparison to the traditional view of it as a romantic escape from the conditions of modern society. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
tourists, transport, consumption, package tour
in
Journal of Tourism History
volume
2
issue
3
pages
149 - 163
publisher
Taylor & Francis
external identifiers
  • scopus:84856983904
ISSN
1755-182X
language
English
LU publication?
yes
id
202ba413-01d4-423b-b0d1-96adb3c6002c (old id 1714298)
date added to LUP
2010-11-07 22:29:08
date last changed
2018-05-29 10:00:30
@article{202ba413-01d4-423b-b0d1-96adb3c6002c,
  abstract     = {The changing notions of tourism are analyzed by example of Swedish package tours in the 1950s and 1960s, when the dominant means of transportation for package tours changed from buses to airplanes. Simultaneously, Swedish mass tourism developed explosively so that the package tour markets of Scandinavia in the mid-1960s were the largest per capita in Europe. While package tours by bus, dominating from the interwar period until the 1960s, implied city sightseeing and visits to cultural landmarks, package tours by airplanes brought focus on sunbathing on beaches and salt-water swimming. This transformation of purpose of the package tours from peregrination to leisure life hinged on new means of transportation making it possible for tourism to find additional and more varied raisons d'tre in comparison to the traditional view of it as a romantic escape from the conditions of modern society.},
  author       = {Kaiserfeld, Thomas},
  issn         = {1755-182X},
  keyword      = {tourists,transport,consumption,package tour},
  language     = {eng},
  number       = {3},
  pages        = {149--163},
  publisher    = {Taylor & Francis},
  series       = {Journal of Tourism History},
  title        = {From sightseeing to sunbathing: Changing traditions in Swedish package tours from edification by bus to relaxation by airplane in the 1950s and 1960s},
  volume       = {2},
  year         = {2010},
}