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An integrative framework for evolving a socially responsible marketing strategy

El-Ansary, Adel I and Cerne, Annette LU (2005) In ICFAI Journal of Business Strategy Winter. p.7-17
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
ICFAI Journal of Business Strategy
volume
Winter
pages
7 - 17
publisher
IUP Publications
ISSN
0972-9259
language
English
LU publication?
yes
id
3a1a23d2-fd54-447f-bcc4-ffbdb194d73a (old id 1717457)
date added to LUP
2010-11-22 15:10:12
date last changed
2016-04-16 03:02:37
@article{3a1a23d2-fd54-447f-bcc4-ffbdb194d73a,
  author       = {El-Ansary, Adel I and Cerne, Annette},
  issn         = {0972-9259},
  language     = {eng},
  pages        = {7--17},
  publisher    = {IUP Publications},
  series       = {ICFAI Journal of Business Strategy},
  title        = {An integrative framework for evolving a socially responsible marketing strategy},
  volume       = {Winter},
  year         = {2005},
}