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Corporate or consumer social responsibility? Consequences of CSR as market driven strategy in stakeholder alliances

Cerne, Annette LU (2009) European Marketing Academy Conference
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author
organization
publishing date
type
Contribution to conference
publication status
published
subject
conference name
European Marketing Academy Conference
language
English
LU publication?
yes
id
c1f32779-72cc-4c95-bd61-a9546e163004 (old id 1717469)
date added to LUP
2010-11-22 15:10:57
date last changed
2016-04-16 12:29:22
@misc{c1f32779-72cc-4c95-bd61-a9546e163004,
  author       = {Cerne, Annette},
  language     = {eng},
  title        = {Corporate or consumer social responsibility? Consequences of CSR as market driven strategy in stakeholder alliances},
  year         = {2009},
}