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Identical CSR strategies, different marketing outcomes

Cerne, Annette LU and El-Ansary, Adel I (2009) American Marketing Association Winter Conference
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author
organization
publishing date
type
Contribution to conference
publication status
published
subject
conference name
American Marketing Association Winter Conference
language
English
LU publication?
yes
id
a1ba2b21-faab-41ad-ac94-fdb809302598 (old id 1717480)
date added to LUP
2010-11-22 15:23:42
date last changed
2016-04-16 10:38:10
@misc{a1ba2b21-faab-41ad-ac94-fdb809302598,
  author       = {Cerne, Annette and El-Ansary, Adel I},
  language     = {eng},
  title        = {Identical CSR strategies, different marketing outcomes},
  year         = {2009},
}