Identical CSR strategies, different marketing outcomes
(2009) American Marketing Association Winter Conference
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/1717480
- author
- Cerne, Annette LU and El-Ansary, Adel I
- organization
- publishing date
- 2009
- type
- Contribution to conference
- publication status
- published
- subject
- conference name
- American Marketing Association Winter Conference
- conference dates
- 2009-02-20
- language
- English
- LU publication?
- yes
- id
- a1ba2b21-faab-41ad-ac94-fdb809302598 (old id 1717480)
- date added to LUP
- 2016-04-04 12:54:04
- date last changed
- 2018-11-21 21:11:18
@misc{a1ba2b21-faab-41ad-ac94-fdb809302598,
author = {{Cerne, Annette and El-Ansary, Adel I}},
language = {{eng}},
title = {{Identical CSR strategies, different marketing outcomes}},
year = {{2009}},
}