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Integrating Corporate Social Responsibility into Marketing Strategy – the cases of two European food retailers

Cerne, Annette LU and El-Ansary, Adel I (2005) 13th International Conference on Research in Distributive Trades
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author
organization
publishing date
type
Contribution to conference
publication status
published
subject
conference name
13th International Conference on Research in Distributive Trades
language
English
LU publication?
yes
id
fd90dda2-0680-4bf4-bd54-221ebd85d64a (old id 1763330)
date added to LUP
2011-01-21 13:49:15
date last changed
2016-04-16 10:55:06
@misc{fd90dda2-0680-4bf4-bd54-221ebd85d64a,
  author       = {Cerne, Annette and El-Ansary, Adel I},
  language     = {eng},
  title        = {Integrating Corporate Social Responsibility into Marketing Strategy – the cases of two European food retailers},
  year         = {2005},
}