Explaining the development of new offerings in advertising industry
(2010) ISBM Academic Conference: Advances in Business-to-Business Marketing
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/1939506
- author
- Kollberg, Beata and Öberg, Christina LU
- publishing date
- 2010
- type
- Contribution to conference
- publication status
- published
- subject
- conference name
- ISBM Academic Conference: Advances in Business-to-Business Marketing
- conference dates
- 2010-08-11
- language
- English
- LU publication?
- no
- id
- c5150e39-6c83-4284-afc2-5f4ca8a12584 (old id 1939506)
- date added to LUP
- 2016-04-04 12:54:20
- date last changed
- 2018-11-21 21:11:18
@misc{c5150e39-6c83-4284-afc2-5f4ca8a12584,
author = {{Kollberg, Beata and Öberg, Christina}},
language = {{eng}},
title = {{Explaining the development of new offerings in advertising industry}},
year = {{2010}},
}