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Explaining the development of new offerings in advertising industry

Kollberg, Beata and Öberg, Christina LU (2010) ISBM Academic Conference: Advances in Business-to-Business Marketing
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author
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Contribution to conference
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published
subject
conference name
ISBM Academic Conference: Advances in Business-to-Business Marketing
language
English
LU publication?
no
id
c5150e39-6c83-4284-afc2-5f4ca8a12584 (old id 1939506)
date added to LUP
2011-05-09 14:37:20
date last changed
2016-06-29 09:03:09
@misc{c5150e39-6c83-4284-afc2-5f4ca8a12584,
  author       = {Kollberg, Beata and Öberg, Christina},
  language     = {eng},
  title        = {Explaining the development of new offerings in advertising industry},
  year         = {2010},
}