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Strategic compliance : A study of professionals' responses to sales management control

Singh, Nina LU and Rennstam, Jens LU (2022) In Professions and Professionalism 12(1).
Abstract
This study responds to the call for research on how different and often conflicting discourses co-exist in professionals’ everyday work experiences. The paper explores how professionals respond to sales management in the context of two professional service firms (PSFs). Based on a qualitative study of employees’ experiences of sales, our findings suggest that the professionals respond to sales management by engaging in strategic compliance, i.e., adhering to rules and expectations to achieve goals of professional advancement (financial, status, autonomy), which, in turn, reinforces their membership of the profession. We identified three modes of strategic compliance: career-, integration-, and survival-mode. This conceptual framework... (More)
This study responds to the call for research on how different and often conflicting discourses co-exist in professionals’ everyday work experiences. The paper explores how professionals respond to sales management in the context of two professional service firms (PSFs). Based on a qualitative study of employees’ experiences of sales, our findings suggest that the professionals respond to sales management by engaging in strategic compliance, i.e., adhering to rules and expectations to achieve goals of professional advancement (financial, status, autonomy), which, in turn, reinforces their membership of the profession. We identified three modes of strategic compliance: career-, integration-, and survival-mode. This conceptual framework contributes with a deepened understanding of the complex relationship between professional work and sales management. Specifically, our study suggests that while strategic compliance may help professionals navigate the tensions between professional- and sales-ideals, it is also associated with struggle and normalizes sales as a part of professional work. (Less)
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
professionalism, organizational control, compliance, strategic compliance
in
Professions and Professionalism
volume
12
issue
1
article number
e4454
pages
18 pages
publisher
Høgskolen i Oslo og Akershus
external identifiers
  • scopus:85127202086
ISSN
1893-1049
DOI
10.7577/pp.4454
language
English
LU publication?
yes
id
1e017c01-736a-4814-a92f-8a09b350de00
date added to LUP
2022-03-21 15:25:10
date last changed
2022-05-03 15:38:25
@article{1e017c01-736a-4814-a92f-8a09b350de00,
  abstract     = {{This study responds to the call for research on how different and often conflicting discourses co-exist in professionals’ everyday work experiences. The paper explores how professionals respond to sales management in the context of two professional service firms (PSFs). Based on a qualitative study of employees’ experiences of sales, our findings suggest that the professionals respond to sales management by engaging in strategic compliance, i.e., adhering to rules and expectations to achieve goals of professional advancement (financial, status, autonomy), which, in turn, reinforces their membership of the profession. We identified three modes of strategic compliance: career-, integration-, and survival-mode. This conceptual framework contributes with a deepened understanding of the complex relationship between professional work and sales management. Specifically, our study suggests that while strategic compliance may help professionals navigate the tensions between professional- and sales-ideals, it is also associated with struggle and normalizes sales as a part of professional work.}},
  author       = {{Singh, Nina and Rennstam, Jens}},
  issn         = {{1893-1049}},
  keywords     = {{professionalism; organizational control; compliance; strategic compliance}},
  language     = {{eng}},
  number       = {{1}},
  publisher    = {{Høgskolen i Oslo og Akershus}},
  series       = {{Professions and Professionalism}},
  title        = {{Strategic compliance : A study of professionals' responses to sales management control}},
  url          = {{http://dx.doi.org/10.7577/pp.4454}},
  doi          = {{10.7577/pp.4454}},
  volume       = {{12}},
  year         = {{2022}},
}