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Regarding gifts-on Christmas gift exchange and asymmetrical business relations

Lemmergaard, Jeanette and Muhr, Sara Louise LU (2011) In Organization 18(6). p.763-777
Abstract
Gift exchange, and the economy associated with it, is not restricted only to those tribal cultures where it has mostly been studied, but can also appear as an element of contemporary market economies. Yet despite this, the practical functioning of gift relationships between business partners is an understudied area. By studying the giving of corporate Christmas gifts, this article contributes to closing this gap. Gifts are seen here as signifiers of hierarchy, position and intent, and although market economy reigns supreme in Western societies, important layers of social economies-such as gift economies-dictate the way in which we behave and read the market economy. Christmas gifts thus represent more than their economic value, and have a... (More)
Gift exchange, and the economy associated with it, is not restricted only to those tribal cultures where it has mostly been studied, but can also appear as an element of contemporary market economies. Yet despite this, the practical functioning of gift relationships between business partners is an understudied area. By studying the giving of corporate Christmas gifts, this article contributes to closing this gap. Gifts are seen here as signifiers of hierarchy, position and intent, and although market economy reigns supreme in Western societies, important layers of social economies-such as gift economies-dictate the way in which we behave and read the market economy. Christmas gifts thus represent more than their economic value, and have a social value that is capable of connecting or separating business partners in very specific ways. An understanding of this is crucial for companies trying to manage their image and the signals they send to business partners. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
business relationships, Christmas, economic anthropology, gift-giving
in
Organization
volume
18
issue
6
pages
763 - 777
publisher
SAGE Publications Inc.
external identifiers
  • wos:000297417000003
  • scopus:82155195481
ISSN
1350-5084
DOI
10.1177/1350508411416402
language
English
LU publication?
yes
id
b53d3bef-3939-4066-9762-11c5eb063542 (old id 2291609)
date added to LUP
2012-01-11 13:42:13
date last changed
2017-10-01 04:03:34
@article{b53d3bef-3939-4066-9762-11c5eb063542,
  abstract     = {Gift exchange, and the economy associated with it, is not restricted only to those tribal cultures where it has mostly been studied, but can also appear as an element of contemporary market economies. Yet despite this, the practical functioning of gift relationships between business partners is an understudied area. By studying the giving of corporate Christmas gifts, this article contributes to closing this gap. Gifts are seen here as signifiers of hierarchy, position and intent, and although market economy reigns supreme in Western societies, important layers of social economies-such as gift economies-dictate the way in which we behave and read the market economy. Christmas gifts thus represent more than their economic value, and have a social value that is capable of connecting or separating business partners in very specific ways. An understanding of this is crucial for companies trying to manage their image and the signals they send to business partners.},
  author       = {Lemmergaard, Jeanette and Muhr, Sara Louise},
  issn         = {1350-5084},
  keyword      = {business relationships,Christmas,economic anthropology,gift-giving},
  language     = {eng},
  number       = {6},
  pages        = {763--777},
  publisher    = {SAGE Publications Inc.},
  series       = {Organization},
  title        = {Regarding gifts-on Christmas gift exchange and asymmetrical business relations},
  url          = {http://dx.doi.org/10.1177/1350508411416402},
  volume       = {18},
  year         = {2011},
}