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Coping with complexity. Sociocybernetics as a Framework for Communication Management

Nothhaft, Howard LU and Wehmeier, Stefan (2007) In International Journal of Strategic Communication 1(3). p.151-168
Abstract
Many models currently discussed in PR studies lack a supporting meta-theory of what managing communication is about, and consequently paint a simplistic picture of what communicating with publics or managing phenomena such as reputation actually means. While it is common to speak of “building” trust or “constructing” images, “cultivating” seems a more appropriate metaphor. Publics are complex, dynamic social systems that act in accordance with their own rules and inherent logics. An advanced theory needs to reflect capabilities as well as limitations of managing communication. We present sociocybernetics as a basis on which to found such a theory.
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author
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Coping with complexity. Sociocybernetics as a Framework for Communication Management.
in
International Journal of Strategic Communication
volume
1
issue
3
pages
151 - 168
publisher
Taylor & Francis
ISSN
1553-1198
DOI
10.1080/15531180701434785
language
English
LU publication?
no
id
0e8155f0-a1aa-4139-9110-5338cf0c0dca (old id 2371864)
alternative location
http://www.tandfonline.com/doi/abs/10.1080/15531180701434785
date added to LUP
2012-03-16 16:10:40
date last changed
2016-08-24 15:43:37
@article{0e8155f0-a1aa-4139-9110-5338cf0c0dca,
  abstract     = {Many models currently discussed in PR studies lack a supporting meta-theory of what managing communication is about, and consequently paint a simplistic picture of what communicating with publics or managing phenomena such as reputation actually means. While it is common to speak of “building” trust or “constructing” images, “cultivating” seems a more appropriate metaphor. Publics are complex, dynamic social systems that act in accordance with their own rules and inherent logics. An advanced theory needs to reflect capabilities as well as limitations of managing communication. We present sociocybernetics as a basis on which to found such a theory.},
  author       = {Nothhaft, Howard and Wehmeier, Stefan},
  issn         = {1553-1198},
  keyword      = {Coping with complexity. Sociocybernetics as a Framework for Communication Management.},
  language     = {eng},
  number       = {3},
  pages        = {151--168},
  publisher    = {Taylor & Francis},
  series       = {International Journal of Strategic Communication},
  title        = {Coping with complexity. Sociocybernetics as a Framework for Communication Management},
  url          = {http://dx.doi.org/10.1080/15531180701434785},
  volume       = {1},
  year         = {2007},
}