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Corporate Entrepreneurship in Switzerland: Evidence From a Case Study of Swiss Watch Manufacturers

Tajeddini, Kayhan LU and Mueller, Stephan (2012) In International Entrepreneurship and Management Journal 8(3). p.355-372
Abstract
The purpose of this study is to examine the extent to which Swiss companies engage in corporate entrepreneurship. To that end, a case study was undertaken to better understand how corporate entrepreneurship is practiced in the watch-making industry. Using a stratified sampling method, 18 corporate-level managers of Swiss watch manufacturers were interviewed over a 5-month period to determine their perception of their firm’s entrepreneurial orientation in terms of proactiveness, risk taking, innovativeness, competitive aggressiveness, and autonomy. Findings were mixed. As anticipated, given the conservative nature of Swiss culture and tradition, the executives reflected corporate values that inhibit proactiveness, risk-taking, and... (More)
The purpose of this study is to examine the extent to which Swiss companies engage in corporate entrepreneurship. To that end, a case study was undertaken to better understand how corporate entrepreneurship is practiced in the watch-making industry. Using a stratified sampling method, 18 corporate-level managers of Swiss watch manufacturers were interviewed over a 5-month period to determine their perception of their firm’s entrepreneurial orientation in terms of proactiveness, risk taking, innovativeness, competitive aggressiveness, and autonomy. Findings were mixed. As anticipated, given the conservative nature of Swiss culture and tradition, the executives reflected corporate values that inhibit proactiveness, risk-taking, and competitive aggressiveness. On the positive side, these executives espoused values that support a corporate culture of innovativeness and autonomy reflecting a resurgence of innovativeness in an otherwise mature industry. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to specialist publication or newspaper
publication status
published
subject
keywords
Corporate entrepreneurship – Entrepreneurial orientation – Qualitative research – Case study – Swiss watch industry
categories
Higher Education
Popular Science
in
International Entrepreneurship and Management Journal
volume
8
issue
3
pages
355 - 372
publisher
Springer
external identifiers
  • wos:000306587700007
  • scopus:84864416911
ISSN
1554-7191
DOI
10.1007/s11365-011-0179-y
language
English
LU publication?
yes
id
d924054e-01f2-4661-a9da-7b8ef6310c89 (old id 2375341)
date added to LUP
2012-03-22 13:56:33
date last changed
2017-08-13 03:55:21
@misc{d924054e-01f2-4661-a9da-7b8ef6310c89,
  abstract     = {The purpose of this study is to examine the extent to which Swiss companies engage in corporate entrepreneurship. To that end, a case study was undertaken to better understand how corporate entrepreneurship is practiced in the watch-making industry. Using a stratified sampling method, 18 corporate-level managers of Swiss watch manufacturers were interviewed over a 5-month period to determine their perception of their firm’s entrepreneurial orientation in terms of proactiveness, risk taking, innovativeness, competitive aggressiveness, and autonomy. Findings were mixed. As anticipated, given the conservative nature of Swiss culture and tradition, the executives reflected corporate values that inhibit proactiveness, risk-taking, and competitive aggressiveness. On the positive side, these executives espoused values that support a corporate culture of innovativeness and autonomy reflecting a resurgence of innovativeness in an otherwise mature industry.},
  author       = {Tajeddini, Kayhan and Mueller, Stephan},
  issn         = {1554-7191},
  keyword      = {Corporate entrepreneurship – Entrepreneurial orientation – Qualitative research – Case study – Swiss watch industry},
  language     = {eng},
  number       = {3},
  pages        = {355--372},
  publisher    = {Springer},
  series       = {International Entrepreneurship and Management Journal},
  title        = {Corporate Entrepreneurship in Switzerland: Evidence From a Case Study of Swiss Watch Manufacturers},
  url          = {http://dx.doi.org/10.1007/s11365-011-0179-y},
  volume       = {8},
  year         = {2012},
}