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Disclaimers, dichotomies and disappearances in international business textbooks: A postcolonial deconstruction

Fougere, Martin and Moulettes, Agneta LU (2012) In Management Learning 43(1). p.5-24
Abstract
In this article, we draw on a postcolonial sensibility to deconstruct how culture is discussed in mainstream international business textbooks. Through this deconstruction we show: (1) how the initial disclaimers that call for cultural sensitivity can be seen as pointing to the opposite of what they claim, which leads us to question the cultural sensitivity notion from ethical and political standpoints; (2) how the cultural dichotomies that form the core of the discussions always tend to silence the suppressed 'other' features on each side, which leads us to point to the much more ambivalent nature of culture and the hybrid spaces that can be created through cultural translation; (3) how (colonial) history is conspicuously absent from the... (More)
In this article, we draw on a postcolonial sensibility to deconstruct how culture is discussed in mainstream international business textbooks. Through this deconstruction we show: (1) how the initial disclaimers that call for cultural sensitivity can be seen as pointing to the opposite of what they claim, which leads us to question the cultural sensitivity notion from ethical and political standpoints; (2) how the cultural dichotomies that form the core of the discussions always tend to silence the suppressed 'other' features on each side, which leads us to point to the much more ambivalent nature of culture and the hybrid spaces that can be created through cultural translation; (3) how (colonial) history is conspicuously absent from the arguments about 'cultural' underdevelopment and thus haunts the text. We conclude the article by suggesting the development of alternative types of international business textbook material on culture. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
culture, deconstruction, international business, postcolonial theory, supplement
in
Management Learning
volume
43
issue
1
pages
5 - 24
publisher
SAGE Publications Inc.
external identifiers
  • wos:000299735500002
  • scopus:84856466496
ISSN
1350-5076
DOI
10.1177/1350507611407139
language
English
LU publication?
yes
id
74f8f5b2-46f0-4b4b-9eeb-66c88f2e5556 (old id 2416210)
date added to LUP
2012-03-28 10:09:37
date last changed
2017-09-03 04:20:33
@article{74f8f5b2-46f0-4b4b-9eeb-66c88f2e5556,
  abstract     = {In this article, we draw on a postcolonial sensibility to deconstruct how culture is discussed in mainstream international business textbooks. Through this deconstruction we show: (1) how the initial disclaimers that call for cultural sensitivity can be seen as pointing to the opposite of what they claim, which leads us to question the cultural sensitivity notion from ethical and political standpoints; (2) how the cultural dichotomies that form the core of the discussions always tend to silence the suppressed 'other' features on each side, which leads us to point to the much more ambivalent nature of culture and the hybrid spaces that can be created through cultural translation; (3) how (colonial) history is conspicuously absent from the arguments about 'cultural' underdevelopment and thus haunts the text. We conclude the article by suggesting the development of alternative types of international business textbook material on culture.},
  author       = {Fougere, Martin and Moulettes, Agneta},
  issn         = {1350-5076},
  keyword      = {culture,deconstruction,international business,postcolonial theory,supplement},
  language     = {eng},
  number       = {1},
  pages        = {5--24},
  publisher    = {SAGE Publications Inc.},
  series       = {Management Learning},
  title        = {Disclaimers, dichotomies and disappearances in international business textbooks: A postcolonial deconstruction},
  url          = {http://dx.doi.org/10.1177/1350507611407139},
  volume       = {43},
  year         = {2012},
}