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From ad-man to digital manager – the institutionalization of strategic communication. A study of job advertisements between 1960 – 2010

Rosén, Maria LU (2012) Euprera Annual Congress 2012 p.1-4
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to conference
publication status
submitted
subject
keywords
communication profession, institutionalization theory, strategic communication, job advertisements, historical study
pages
1 - 4
conference name
Euprera Annual Congress 2012
language
English
LU publication?
yes
id
8193480f-f8ea-4fe8-bd4a-1debcf8d81c3 (old id 2426011)
date added to LUP
2012-04-04 16:57:49
date last changed
2016-07-07 13:16:22
@misc{8193480f-f8ea-4fe8-bd4a-1debcf8d81c3,
  author       = {Rosén, Maria},
  keyword      = {communication profession,institutionalization theory,strategic communication,job advertisements,historical study},
  language     = {eng},
  pages        = {1--4},
  title        = {From ad-man to digital manager – the institutionalization of strategic communication. A study of job advertisements between 1960 – 2010},
  year         = {2012},
}