From ad-man to digital manager – the institutionalization of strategic communication. A study of job advertisements between 1960 – 2010
(2012) Euprera Annual Congress 2012 p.1-4
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/2426011
- author
- Rosén, Maria LU
- organization
- publishing date
- 2012
- type
- Contribution to conference
- publication status
- published
- subject
- keywords
- communication profession, institutionalization theory, strategic communication, job advertisements, historical study
- pages
- 1 - 4
- conference name
- Euprera Annual Congress 2012
- conference location
- Istanbul, Turkey
- conference dates
- 2012-09-20 - 2012-09-22
- language
- English
- LU publication?
- yes
- id
- 8193480f-f8ea-4fe8-bd4a-1debcf8d81c3 (old id 2426011)
- date added to LUP
- 2016-04-04 14:19:01
- date last changed
- 2021-03-30 10:05:25
@misc{8193480f-f8ea-4fe8-bd4a-1debcf8d81c3, author = {{Rosén, Maria}}, keywords = {{communication profession; institutionalization theory; strategic communication; job advertisements; historical study}}, language = {{eng}}, pages = {{1--4}}, title = {{From ad-man to digital manager – the institutionalization of strategic communication. A study of job advertisements between 1960 – 2010}}, url = {{https://lup.lub.lu.se/search/files/6332215/2426048.pdf}}, year = {{2012}}, }