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Promoting rural municipalities to attract new residents: an evaluation of the effects

Niedomysl, Thomas LU (2007) In Geoforum 38(4). p.698-709
Abstract
Throughout the 1990s, most rural municipalities in Sweden experienced population declines and were forced to face the constraints of

an ageing population. To counter this development a significant share turned to place marketing campaigns and promotion in the hope

of attracting new residents. This paper examines the campaign efforts of the Swedish rural municipalities and addresses the question of

whether they have been successful. The main methodological approach used in the paper is the employment of a pooled regression analysis

(i.e. a combination of time series and cross-sectional data) to study the effects of marketing campaigns on migration flows to rural

municipalities while... (More)
Throughout the 1990s, most rural municipalities in Sweden experienced population declines and were forced to face the constraints of

an ageing population. To counter this development a significant share turned to place marketing campaigns and promotion in the hope

of attracting new residents. This paper examines the campaign efforts of the Swedish rural municipalities and addresses the question of

whether they have been successful. The main methodological approach used in the paper is the employment of a pooled regression analysis

(i.e. a combination of time series and cross-sectional data) to study the effects of marketing campaigns on migration flows to rural

municipalities while simultaneously controlling for other potentially influential factors. Moreover, a case study is carried out in one

municipality by way of interviews and detailed descriptive analysis of migration data. The results suggest no general evidence for a positive effect of marketing campaigns on in-migration, but in a few cases a positive impact cannot be ruled out conclusively. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Promotion, Marketing, Rural municipalities, Migration, Sweden
in
Geoforum
volume
38
issue
4
pages
698 - 709
publisher
Elsevier
external identifiers
  • scopus:34248523112
ISSN
1872-9398
language
English
LU publication?
yes
id
28d844fd-95d7-44a9-885b-96529e231bc4 (old id 2426218)
alternative location
http://dx.doi.org/10.1016/j.geoforum.2006.11.024
date added to LUP
2012-05-24 15:50:14
date last changed
2017-10-22 03:47:46
@article{28d844fd-95d7-44a9-885b-96529e231bc4,
  abstract     = {Throughout the 1990s, most rural municipalities in Sweden experienced population declines and were forced to face the constraints of<br/><br>
an ageing population. To counter this development a significant share turned to place marketing campaigns and promotion in the hope<br/><br>
of attracting new residents. This paper examines the campaign efforts of the Swedish rural municipalities and addresses the question of<br/><br>
whether they have been successful. The main methodological approach used in the paper is the employment of a pooled regression analysis<br/><br>
(i.e. a combination of time series and cross-sectional data) to study the effects of marketing campaigns on migration flows to rural<br/><br>
municipalities while simultaneously controlling for other potentially influential factors. Moreover, a case study is carried out in one<br/><br>
municipality by way of interviews and detailed descriptive analysis of migration data. The results suggest no general evidence for a positive effect of marketing campaigns on in-migration, but in a few cases a positive impact cannot be ruled out conclusively.},
  author       = {Niedomysl, Thomas},
  issn         = {1872-9398},
  keyword      = {Promotion,Marketing,Rural municipalities,Migration,Sweden},
  language     = {eng},
  number       = {4},
  pages        = {698--709},
  publisher    = {Elsevier},
  series       = {Geoforum},
  title        = {Promoting rural municipalities to attract new residents: an evaluation of the effects},
  volume       = {38},
  year         = {2007},
}