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Evaluating the effects of place marketing campaigns on interregional migration in Sweden

Niedomysl, Thomas LU (2004) In Environment and Planning A 36(11). p.1991-2009
Abstract
During the last few years, Swedish municipalities have become increasingly engaged in competition to attract in-migrants. An important element of these efforts has been the use of place-

marketing campaigns and promotion. Very little is known, however, about these attempts in terms of the number of municipalities involved, economic efforts, ways of marketing, target groups, etc.

Furthermore, and more importantly, as for place-marketing studies in general, there have been few attempts at evaluation. The author's purpose is to provide an overview and to evaluate the effects of

place-marketing efforts made by municipalities in Sweden to attract in-migrants. The empirical material is based largely on survey responses... (More)
During the last few years, Swedish municipalities have become increasingly engaged in competition to attract in-migrants. An important element of these efforts has been the use of place-

marketing campaigns and promotion. Very little is known, however, about these attempts in terms of the number of municipalities involved, economic efforts, ways of marketing, target groups, etc.

Furthermore, and more importantly, as for place-marketing studies in general, there have been few attempts at evaluation. The author's purpose is to provide an overview and to evaluate the effects of

place-marketing efforts made by municipalities in Sweden to attract in-migrants. The empirical material is based largely on survey responses from 220 municipalities, and provides data for a general

overview as well as for the evaluative approaches employed in the study. Among other findings, the results suggest that, although this kind of marketing has definitely become more important over the last few years, there is little evidence of any significant effects on interregional migration flows. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
Environment and Planning A
volume
36
issue
11
pages
1991 - 2009
publisher
Pion Ltd
external identifiers
  • scopus:9744233610
ISSN
1472-3409
DOI
10.1068/a36210
language
English
LU publication?
yes
id
863c9960-8d07-44aa-af1f-426754644d28 (old id 2426222)
date added to LUP
2012-05-24 15:56:58
date last changed
2017-10-01 04:42:52
@article{863c9960-8d07-44aa-af1f-426754644d28,
  abstract     = {During the last few years, Swedish municipalities have become increasingly engaged in competition to attract in-migrants. An important element of these efforts has been the use of place-<br/><br>
marketing campaigns and promotion. Very little is known, however, about these attempts in terms of the number of municipalities involved, economic efforts, ways of marketing, target groups, etc.<br/><br>
Furthermore, and more importantly, as for place-marketing studies in general, there have been few attempts at evaluation. The author's purpose is to provide an overview and to evaluate the effects of<br/><br>
place-marketing efforts made by municipalities in Sweden to attract in-migrants. The empirical material is based largely on survey responses from 220 municipalities, and provides data for a general<br/><br>
overview as well as for the evaluative approaches employed in the study. Among other findings, the results suggest that, although this kind of marketing has definitely become more important over the last few years, there is little evidence of any significant effects on interregional migration flows.},
  author       = {Niedomysl, Thomas},
  issn         = {1472-3409},
  language     = {eng},
  number       = {11},
  pages        = {1991--2009},
  publisher    = {Pion Ltd},
  series       = {Environment and Planning A},
  title        = {Evaluating the effects of place marketing campaigns on interregional migration in Sweden},
  url          = {http://dx.doi.org/10.1068/a36210},
  volume       = {36},
  year         = {2004},
}