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Social media and civil society organizations: Exploring the institutionalization of positive emotional vocabulary

Gustafsson, Nils LU ; Weinryb, Noomi and Gullberg, Cecilia (2018) EGOS Colloquium 2018
Abstract
This paper explores how positive emotional vocabulary used on social media potentially alters rationalized and institutionalized ways to manage and account for civil society organizations. Based on a study of Swedish civil society, our initial findings indicate that these changes entail: 1) a replacement of previous forms of engagement based on shared negative experiences or contentious politics by strong positive emotional content, both in terms of management and accounting 2) the increasing importance of emotional language competence in terms of the usage of positive emotional vocabulary to manage both staff, board members, and volunteers 3) the increased possibility to express and be open about emotional states in the workplace, which... (More)
This paper explores how positive emotional vocabulary used on social media potentially alters rationalized and institutionalized ways to manage and account for civil society organizations. Based on a study of Swedish civil society, our initial findings indicate that these changes entail: 1) a replacement of previous forms of engagement based on shared negative experiences or contentious politics by strong positive emotional content, both in terms of management and accounting 2) the increasing importance of emotional language competence in terms of the usage of positive emotional vocabulary to manage both staff, board members, and volunteers 3) the increased possibility to express and be open about emotional states in the workplace, which is perceived as both enabling and challenging for managers. In sum, the paper points to an inflation in the usage of positive emotional vocabulary in established civil society organizations, indicating an emerging institutionalization process of positive emotional vocabulary as a means to organize civil society. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to conference
publication status
unpublished
subject
keywords
critical management, organization studies, civil society organizations, civic participation, social media
pages
24 pages
conference name
EGOS Colloquium 2018
conference location
Tallinn, Estonia
conference dates
2018-07-05 - 2018-07-07
language
English
LU publication?
yes
id
25693ccb-036f-45ce-ac68-212e295503fe
date added to LUP
2018-07-30 13:25:42
date last changed
2019-01-14 07:38:48
@misc{25693ccb-036f-45ce-ac68-212e295503fe,
  abstract     = {This paper explores how positive emotional vocabulary used on social media potentially alters rationalized and institutionalized ways to manage and account for civil society organizations. Based on a study of Swedish civil society, our initial findings indicate that these changes entail: 1) a replacement of previous forms of engagement based on shared negative experiences or contentious politics by strong positive emotional content, both in terms of management and accounting 2) the increasing importance of emotional language competence in terms of the usage of positive emotional vocabulary to manage both staff, board members, and volunteers 3) the increased possibility to express and be open about emotional states in the workplace, which is perceived as both enabling and challenging for managers. In sum, the paper points to an inflation in the usage of positive emotional vocabulary in established civil society organizations, indicating an emerging institutionalization process of positive emotional vocabulary as a means to organize civil society.},
  author       = {Gustafsson, Nils and Weinryb, Noomi and Gullberg, Cecilia},
  keyword      = {critical management,organization studies,civil society organizations,civic participation,social media},
  language     = {eng},
  location     = {Tallinn, Estonia},
  month        = {07},
  pages        = {24},
  title        = {Social media and civil society organizations: Exploring the institutionalization of positive emotional vocabulary},
  year         = {2018},
}