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Ambiguous framings of political consumerism: means or end, product or process orientation?

Klintman, Mikael LU (2006) In International Journal of Consumer Studies 30(5). p.427-438
Abstract
For dealing with various societal problems, 'political'/'ethical'/'responsible' consumerism is often discussed as an effective democratic and participatory tool. However, political consumerism – along with its tools, such as product labelling – is often conceived and discussed in oversimplified ways. Instead, the tension between scientific complexity, knowledge uncertainty and a codified, standardized label involves extensive political strategy, interest conflicts and simplified framings of the consumers' roles as political decision makers. The purpose of this paper is to analyse how criteria for organic food labelling have been simplified, or framed, within various versions of political consumerism in policy debates. The more general... (More)
For dealing with various societal problems, 'political'/'ethical'/'responsible' consumerism is often discussed as an effective democratic and participatory tool. However, political consumerism – along with its tools, such as product labelling – is often conceived and discussed in oversimplified ways. Instead, the tension between scientific complexity, knowledge uncertainty and a codified, standardized label involves extensive political strategy, interest conflicts and simplified framings of the consumers' roles as political decision makers. The purpose of this paper is to analyse how criteria for organic food labelling have been simplified, or framed, within various versions of political consumerism in policy debates. The more general purpose is to examine variations of what consumerism may entail theoretically and practically. Examples are chosen of organic food labelling in the US. The analysis is based on framing theory. The first distinction is made between framings surrounding the extrinsic and intrinsic values of consumerism (i.e. consumer empowerment towards an external goal, or as an overriding principle of democracy). The second distinction is between product- and process-oriented consumerism (i.e. consumer empowerment with regard to the purchased goods or concerning the 'invisible' production and disposal processes). These distinctions may facilitate critical examinations of criteria, processes and communication of consumer-related policies. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
standardisation, uncertainty, Framing, GMO
in
International Journal of Consumer Studies
volume
30
issue
5
pages
427 - 438
publisher
Wiley-Blackwell
external identifiers
  • scopus:61049086026
ISSN
1470-6431
DOI
10.1111/j.1470-6431.2006.00540.x
language
English
LU publication?
yes
id
25df5ba1-8fd0-41ac-8967-0534d85ab8c5 (old id 1304100)
alternative location
http://www3.interscience.wiley.com/journal/118576783/abstract?CRETRY=1&SRETRY=0
date added to LUP
2009-05-18 11:13:14
date last changed
2019-02-20 03:59:47
@article{25df5ba1-8fd0-41ac-8967-0534d85ab8c5,
  abstract     = {For dealing with various societal problems, 'political'/'ethical'/'responsible' consumerism is often discussed as an effective democratic and participatory tool. However, political consumerism – along with its tools, such as product labelling – is often conceived and discussed in oversimplified ways. Instead, the tension between scientific complexity, knowledge uncertainty and a codified, standardized label involves extensive political strategy, interest conflicts and simplified framings of the consumers' roles as political decision makers. The purpose of this paper is to analyse how criteria for organic food labelling have been simplified, or framed, within various versions of political consumerism in policy debates. The more general purpose is to examine variations of what consumerism may entail theoretically and practically. Examples are chosen of organic food labelling in the US. The analysis is based on framing theory. The first distinction is made between framings surrounding the extrinsic and intrinsic values of consumerism (i.e. consumer empowerment towards an external goal, or as an overriding principle of democracy). The second distinction is between product- and process-oriented consumerism (i.e. consumer empowerment with regard to the purchased goods or concerning the 'invisible' production and disposal processes). These distinctions may facilitate critical examinations of criteria, processes and communication of consumer-related policies.},
  author       = {Klintman, Mikael},
  issn         = {1470-6431},
  keyword      = {standardisation,uncertainty,Framing,GMO},
  language     = {eng},
  number       = {5},
  pages        = {427--438},
  publisher    = {Wiley-Blackwell},
  series       = {International Journal of Consumer Studies},
  title        = {Ambiguous framings of political consumerism: means or end, product or process orientation?},
  url          = {http://dx.doi.org/10.1111/j.1470-6431.2006.00540.x},
  volume       = {30},
  year         = {2006},
}