Labubu plushies aren’t just toys. They’re a brand new frontier for Chinese soft power
Gao, Ming LU
(2025)
In The Diplomat
- Abstract
- For the first time, an IP created in China has become a global consumer craze. And it happened entirely without central planning.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/297d8700-7882-4248-a42c-5fcefa1d7e87
- author
- Gao, Ming
LU
- organization
- publishing date
- 2025-06-25
- type
- Contribution to specialist publication or newspaper
- publication status
- published
- subject
- keywords
- Soft power, Korea, South Korea, Japan, China, K-pop, Labubu, cool Japan, Korea wave, Hallyu
- categories
- Popular Science
- in
- The Diplomat
- publisher
- Diplomat Media Inc
- language
- English
- LU publication?
- yes
- id
- 297d8700-7882-4248-a42c-5fcefa1d7e87
- alternative location
- https://thediplomat.com/2025/06/labubu-plushies-arent-just-toys-theyre-a-brand-new-frontier-for-chinese-soft-power/
- date added to LUP
- 2025-06-20 16:35:04
- date last changed
- 2025-07-11 14:32:03
@misc{297d8700-7882-4248-a42c-5fcefa1d7e87,
abstract = {{For the first time, an IP created in China has become a global consumer craze. And it happened entirely without central planning.}},
author = {{Gao, Ming}},
keywords = {{Soft power; Korea; South Korea; Japan; China; K-pop; Labubu; cool Japan; Korea wave; Hallyu}},
language = {{eng}},
month = {{06}},
publisher = {{Diplomat Media Inc}},
series = {{The Diplomat}},
title = {{Labubu plushies aren’t just toys. They’re a brand new frontier for Chinese soft power}},
url = {{https://thediplomat.com/2025/06/labubu-plushies-arent-just-toys-theyre-a-brand-new-frontier-for-chinese-soft-power/}},
year = {{2025}},
}