Innovation theater in corporate venturing units : Cultural design as a (de)legitimizing mechanism
(2024) In Journal of Product Innovation Management- Abstract
This paper builds theory on theatrical cultural design in corporate venturing units, such as manifested in playful esthetics (foosball tables and beanbags), startup lingo, or youthful behavior (building with Lego bricks and informal dressing). We develop a set of propositions, illuminating how theatrical cultural design can (de)legitimize corporate venturing units, highlighting three different functions: attention-direction function, social categorization function, and escapist function. In addition, we explain how such changes in legitimization can influence the resilience of corporate venturing units. Our framework contributes to an emergent debate on innovation theater by pointing to the possibility of innovation theater as a... (More)
This paper builds theory on theatrical cultural design in corporate venturing units, such as manifested in playful esthetics (foosball tables and beanbags), startup lingo, or youthful behavior (building with Lego bricks and informal dressing). We develop a set of propositions, illuminating how theatrical cultural design can (de)legitimize corporate venturing units, highlighting three different functions: attention-direction function, social categorization function, and escapist function. In addition, we explain how such changes in legitimization can influence the resilience of corporate venturing units. Our framework contributes to an emergent debate on innovation theater by pointing to the possibility of innovation theater as a constructive process in contemporary innovation management practices.
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- author
- Brattström, Anna LU and Faems, Dries
- organization
- publishing date
- 2024-04-01
- type
- Contribution to journal
- publication status
- epub
- subject
- keywords
- corporate venturing, innovation theater, legitimacy
- in
- Journal of Product Innovation Management
- publisher
- Wiley-Blackwell
- external identifiers
-
- scopus:85189622983
- ISSN
- 0737-6782
- DOI
- 10.1111/jpim.12736
- language
- English
- LU publication?
- yes
- additional info
- Publisher Copyright: © 2024 The Authors. Journal of Product Innovation Management published by Wiley Periodicals LLC on behalf of Product Development & Management Association.
- id
- 2b0caf76-07cd-4f2e-a745-689fd11b4271
- date added to LUP
- 2024-04-25 12:55:42
- date last changed
- 2024-04-26 13:09:30
@article{2b0caf76-07cd-4f2e-a745-689fd11b4271, abstract = {{<p>This paper builds theory on theatrical cultural design in corporate venturing units, such as manifested in playful esthetics (foosball tables and beanbags), startup lingo, or youthful behavior (building with Lego bricks and informal dressing). We develop a set of propositions, illuminating how theatrical cultural design can (de)legitimize corporate venturing units, highlighting three different functions: attention-direction function, social categorization function, and escapist function. In addition, we explain how such changes in legitimization can influence the resilience of corporate venturing units. Our framework contributes to an emergent debate on innovation theater by pointing to the possibility of innovation theater as a constructive process in contemporary innovation management practices.</p>}}, author = {{Brattström, Anna and Faems, Dries}}, issn = {{0737-6782}}, keywords = {{corporate venturing; innovation theater; legitimacy}}, language = {{eng}}, month = {{04}}, publisher = {{Wiley-Blackwell}}, series = {{Journal of Product Innovation Management}}, title = {{Innovation theater in corporate venturing units : Cultural design as a (de)legitimizing mechanism}}, url = {{http://dx.doi.org/10.1111/jpim.12736}}, doi = {{10.1111/jpim.12736}}, year = {{2024}}, }