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Media Audiences and Reception Studies

Hill, Annette LU (2018) p.3-20
Abstract
Media audiences and reception studies is a shifting area of research in terms of theories and concepts, methodologies and methods. Audiences are on the move, and ways of understanding these transitions involves multi-faceted, pragmatic approaches to varieties of audience experiences in context, including contexts of distribution and media flows, genres and communicative form, and identities and everyday life. The range of methodologies and methods available to audience researchers are multi-form, mixing media, social and cultural theories, with flexible methods for capturing transforming audiences. Transnational audiences for global formats and local content signal an increasing range of audio-visual content available to consumers, fans... (More)
Media audiences and reception studies is a shifting area of research in terms of theories and concepts, methodologies and methods. Audiences are on the move, and ways of understanding these transitions involves multi-faceted, pragmatic approaches to varieties of audience experiences in context, including contexts of distribution and media flows, genres and communicative form, and identities and everyday life. The range of methodologies and methods available to audience researchers are multi-form, mixing media, social and cultural theories, with flexible methods for capturing transforming audiences. Transnational audiences for global formats and local content signal an increasing range of audio-visual content available to consumers, fans and publics, including translations, subtitling and fan subbing of fiction and non-fiction television and social media. In relation to audience engagement with screen culture there is an increasing significance of distribution contexts, and the centrality of place and time, to research in transnational audiences. The case study of production and audience research of the Nordic noir television drama The Bridge highlights how engaging with multi-layered storytelling and reading subtitles makes for intensities of cognitive and emotional engagement with the drama, and suggests a sense of place and time is critical to understanding cultural engagement with transnational drama.

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Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Media audiences, reception studies, Nordic noir, audience engagement
host publication
Reception Studies and Audiovisual Translation
editor
Di Giovanni, Elena; Gambier, Yves; and
pages
3 - 20
publisher
John Benjamins Publishing Company
ISBN
9789027263933
9789027200938
DOI
10.1075/btl.141
language
English
LU publication?
yes
id
2c7ecf2d-59cb-4ad8-973e-f31ae116baa4
date added to LUP
2018-06-17 12:08:31
date last changed
2018-12-10 15:56:44
@inbook{2c7ecf2d-59cb-4ad8-973e-f31ae116baa4,
  abstract     = {Media audiences and reception studies is a shifting area of research in terms of theories and concepts, methodologies and methods. Audiences are on the move, and ways of understanding these transitions involves multi-faceted, pragmatic approaches to varieties of audience experiences in context, including contexts of distribution and media flows, genres and communicative form, and identities and everyday life. The range of methodologies and methods available to audience researchers are multi-form, mixing media, social and cultural theories, with flexible methods for capturing transforming audiences. Transnational audiences for global formats and local content signal an increasing range of audio-visual content available to consumers, fans and publics, including translations, subtitling and fan subbing of fiction and non-fiction television and social media. In relation to audience engagement with screen culture there is an increasing significance of distribution contexts, and the centrality of place and time, to research in transnational audiences. The case study of production and audience research of the Nordic noir television drama The Bridge highlights how engaging with multi-layered storytelling and reading subtitles makes for intensities of cognitive and emotional engagement with the drama, and suggests a sense of place and time is critical to understanding cultural engagement with transnational drama. <br/><br/>},
  author       = {Hill, Annette},
  editor       = {Di Giovanni, Elena and Gambier, Yves},
  isbn         = {9789027263933 },
  keyword      = {Media audiences,reception studies,Nordic noir,audience engagement},
  language     = {eng},
  month        = {06},
  pages        = {3--20},
  publisher    = {John Benjamins Publishing Company},
  title        = {Media Audiences and Reception Studies},
  url          = {http://dx.doi.org/10.1075/btl.141},
  year         = {2018},
}