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Archeovirtual 2011 : An evaluation approach to virtual museums

Pescarin, Sofia ; Pagano, Alfonsina ; Wallergård, Mattias LU ; Hupperetz, Wim and Ray, Christie (2012) 2012 18th International Conference on Virtual Systems and Multimedia: Virtual Systems in the Information Society, VSMM 2012 p.25-32
Abstract

November 2011 saw the opening of the exhibition "Archeovirtual" organized by CNR ITABC - Virtual Heritage Lab - and V-MusT Network of Excellence, in Paestum, Italy, under the general direction of BMTA1. The event, that was part of a wider European project focus on virtual museums, turned to be a great opportunity to show many different projects, applications and installations about Virtual Reality and Cultural Heritage. The four-days exhibition was an occasion to get in touch with the newest experiences with virtual reconstructions, 3D models, interactive environments, augmented reality and mobile solutions for cultural contents; at the same time, it was an opportunity for organizers to directly face the audience's impact... (More)

November 2011 saw the opening of the exhibition "Archeovirtual" organized by CNR ITABC - Virtual Heritage Lab - and V-MusT Network of Excellence, in Paestum, Italy, under the general direction of BMTA1. The event, that was part of a wider European project focus on virtual museums, turned to be a great opportunity to show many different projects, applications and installations about Virtual Reality and Cultural Heritage. The four-days exhibition was an occasion to get in touch with the newest experiences with virtual reconstructions, 3D models, interactive environments, augmented reality and mobile solutions for cultural contents; at the same time, it was an opportunity for organizers to directly face the audience's impact towards projects. That because of the necessity to investigate more on social and behavioral aspects in order to positively affect the learning benefits of public. So doing, we could build in the future applications much more tailored on the final costumers, closer to their abilities and necessities. During the show four types of investigative tools were employed to evaluate the general visitor's behavior and the effectiveness of interfaces, to understand their expectations and experiences, and to obtain a reference grid of values to test if users' experience fit with organizers' ones. The first outcomes revealed that audience's impact toward interactive applications seems depending on the capability of technology to be "invisible" otherwise technology has to assure a wide range of possibilities in content accesses. In definitive, virtual museums need to have an always more integrated approach between cultural contents, interfaces and social and behavioral studies.

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Please use this url to cite or link to this publication:
author
; ; ; and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
information interface, interaction, sensory immersion, social and behavioral investigation, virtual museum
host publication
Proceedings of the 2012 18th International Conference on Virtual Systems and Multimedia, VSMM 2012 : Virtual Systems in the Information Society - Virtual Systems in the Information Society
article number
6365903
pages
8 pages
publisher
IEEE - Institute of Electrical and Electronics Engineers Inc.
conference name
2012 18th International Conference on Virtual Systems and Multimedia: Virtual Systems in the Information Society, VSMM 2012
conference location
Milan, Italy
conference dates
2012-09-02 - 2012-09-05
external identifiers
  • scopus:84872042085
ISBN
9781467325653
DOI
10.1109/VSMM.2012.6365903
language
English
LU publication?
yes
id
2e338c62-4478-4869-876c-ffa8c5060480
date added to LUP
2019-06-17 09:57:02
date last changed
2022-01-31 21:57:24
@inproceedings{2e338c62-4478-4869-876c-ffa8c5060480,
  abstract     = {{<p>November 2011 saw the opening of the exhibition "Archeovirtual" organized by CNR ITABC - Virtual Heritage Lab - and V-MusT Network of Excellence, in Paestum, Italy, under the general direction of BMTA<sup>1</sup>. The event, that was part of a wider European project focus on virtual museums, turned to be a great opportunity to show many different projects, applications and installations about Virtual Reality and Cultural Heritage. The four-days exhibition was an occasion to get in touch with the newest experiences with virtual reconstructions, 3D models, interactive environments, augmented reality and mobile solutions for cultural contents; at the same time, it was an opportunity for organizers to directly face the audience's impact towards projects. That because of the necessity to investigate more on social and behavioral aspects in order to positively affect the learning benefits of public. So doing, we could build in the future applications much more tailored on the final costumers, closer to their abilities and necessities. During the show four types of investigative tools were employed to evaluate the general visitor's behavior and the effectiveness of interfaces, to understand their expectations and experiences, and to obtain a reference grid of values to test if users' experience fit with organizers' ones. The first outcomes revealed that audience's impact toward interactive applications seems depending on the capability of technology to be "invisible" otherwise technology has to assure a wide range of possibilities in content accesses. In definitive, virtual museums need to have an always more integrated approach between cultural contents, interfaces and social and behavioral studies.</p>}},
  author       = {{Pescarin, Sofia and Pagano, Alfonsina and Wallergård, Mattias and Hupperetz, Wim and Ray, Christie}},
  booktitle    = {{Proceedings of the 2012 18th International Conference on Virtual Systems and Multimedia, VSMM 2012 : Virtual Systems in the Information Society}},
  isbn         = {{9781467325653}},
  keywords     = {{information interface; interaction; sensory immersion; social and behavioral investigation; virtual museum}},
  language     = {{eng}},
  month        = {{12}},
  pages        = {{25--32}},
  publisher    = {{IEEE - Institute of Electrical and Electronics Engineers Inc.}},
  title        = {{Archeovirtual 2011 : An evaluation approach to virtual museums}},
  url          = {{http://dx.doi.org/10.1109/VSMM.2012.6365903}},
  doi          = {{10.1109/VSMM.2012.6365903}},
  year         = {{2012}},
}