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Translating public diplomacy and nation branding in Scandinavia : An institutional approach to the Cartoon Crises

Cassinger, Cecilia LU ; Merkelsen, Henrik LU ; Eksell, Jörgen LU and Kjaergaard Rasmussen, Rasmus (2016) In Place Branding and Public Diplomacy 12(3). p.172-186
Abstract
Nation branding has been criticised for leading to the homogenisation and depoliticisation of national interest and identity. This study examines the politics of nation branding in relation to its configuration with public diplomacy and the institutional policy context in which they are embedded. Informed by Scandinavian institutionalism and the analytical concept of translation, the study reveals that the way that nation branding relates to public diplomacy within an institutional context sets the frame for its politicisation. Translation enables the understanding of nation branding as a dynamic process of becoming that unfolds in relation to time and place. The research contributes to a more nuanced view on nation branding in presenting... (More)
Nation branding has been criticised for leading to the homogenisation and depoliticisation of national interest and identity. This study examines the politics of nation branding in relation to its configuration with public diplomacy and the institutional policy context in which they are embedded. Informed by Scandinavian institutionalism and the analytical concept of translation, the study reveals that the way that nation branding relates to public diplomacy within an institutional context sets the frame for its politicisation. Translation enables the understanding of nation branding as a dynamic process of becoming that unfolds in relation to time and place. The research contributes to a more nuanced view on nation branding in presenting its toolbox practices as less determined by a corporate marketing logic. Despite the uniformity that allegedly characterises nation branding practices, the processes by which nation branding initiatives are implemented in Scandinavia are found to differ profoundly. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Public diplomacy, Scandinavian institutionalism , depoliticisation, nation branding, translation
in
Place Branding and Public Diplomacy
volume
12
issue
3
pages
14 pages
publisher
Palgrave Macmillan
external identifiers
  • scopus:85023740102
ISSN
1751-8040
DOI
10.1057/s41254-016-0013-y
language
English
LU publication?
yes
id
2f205e3c-de8b-46ea-ae76-1c662ab2ef9c
date added to LUP
2016-06-27 12:03:58
date last changed
2017-07-30 05:12:38
@article{2f205e3c-de8b-46ea-ae76-1c662ab2ef9c,
  abstract     = {Nation branding has been criticised for leading to the homogenisation and depoliticisation of national interest and identity. This study examines the politics of nation branding in relation to its configuration with public diplomacy and the institutional policy context in which they are embedded. Informed by Scandinavian institutionalism and the analytical concept of translation, the study reveals that the way that nation branding relates to public diplomacy within an institutional context sets the frame for its politicisation. Translation enables the understanding of nation branding as a dynamic process of becoming that unfolds in relation to time and place. The research contributes to a more nuanced view on nation branding in presenting its toolbox practices as less determined by a corporate marketing logic. Despite the uniformity that allegedly characterises nation branding practices, the processes by which nation branding initiatives are implemented in Scandinavia are found to differ profoundly.},
  author       = {Cassinger, Cecilia and Merkelsen, Henrik and Eksell, Jörgen and Kjaergaard Rasmussen, Rasmus},
  issn         = {1751-8040},
  keyword      = {Public diplomacy,Scandinavian institutionalism ,depoliticisation,nation branding,translation},
  language     = {eng},
  number       = {3},
  pages        = {172--186},
  publisher    = {Palgrave Macmillan},
  series       = {Place Branding and Public Diplomacy},
  title        = {Translating public diplomacy and nation branding in Scandinavia : An institutional approach to the Cartoon Crises},
  url          = {http://dx.doi.org/10.1057/s41254-016-0013-y},
  volume       = {12},
  year         = {2016},
}