Elucidating green consumers : A cluster analytic approach on proenvironmental purchase and curtailment behaviors
(2009) In Journal of Euromarketing 18(4). p.245-267- Abstract
- This study used a cluster analytic approach with the purpose of arriving at a nuanced picture of consumers, in relation to green purchase and curtailment behaviors. Based on Swedish car owners' values, beliefs, norms, habits, and personal capabilities, three clusters emerged that were validated using discriminant analysis: non-greens, curtailers, and ecovators. The profiling constructs showed that ecovators (ecological innovators) had the highest levels of green beliefs and were found to be innovators with respect to a high involvement eco-innovation (the alternative fuel vehicle). Marketing and policy implications together with suggestions for further research on proenvironmental consumer behavior are provided.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/2f6780a2-407a-4e8a-b211-95a82ca1a654
- author
- Jansson, Johan LU ; Marell, Agneta and Nordlund, Annika
- publishing date
- 2009
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- green consumer behavior, curtailment, early adoption, alternative fuel vehicles (AFVs), ecovators, eco-innovation, Sweden
- in
- Journal of Euromarketing
- volume
- 18
- issue
- 4
- pages
- 23 pages
- external identifiers
-
- scopus:77951654380
- DOI
- 10.1080/10496480903364242
- language
- English
- LU publication?
- no
- id
- 2f6780a2-407a-4e8a-b211-95a82ca1a654
- alternative location
- https://www.scopus.com/inward/record.uri?eid=2-s2.0-77951654380&doi=10.1080%2f10496480903364242&partnerID=40&md5=a6a33732aa659940a8e84c9f339f0708
- date added to LUP
- 2017-01-12 15:19:00
- date last changed
- 2022-04-09 02:16:26
@article{2f6780a2-407a-4e8a-b211-95a82ca1a654, abstract = {{This study used a cluster analytic approach with the purpose of arriving at a nuanced picture of consumers, in relation to green purchase and curtailment behaviors. Based on Swedish car owners' values, beliefs, norms, habits, and personal capabilities, three clusters emerged that were validated using discriminant analysis: non-greens, curtailers, and ecovators. The profiling constructs showed that ecovators (ecological innovators) had the highest levels of green beliefs and were found to be innovators with respect to a high involvement eco-innovation (the alternative fuel vehicle). Marketing and policy implications together with suggestions for further research on proenvironmental consumer behavior are provided.}}, author = {{Jansson, Johan and Marell, Agneta and Nordlund, Annika}}, keywords = {{green consumer behavior; curtailment; early adoption; alternative fuel vehicles (AFVs); ecovators; eco-innovation; Sweden}}, language = {{eng}}, number = {{4}}, pages = {{245--267}}, series = {{Journal of Euromarketing}}, title = {{Elucidating green consumers : A cluster analytic approach on proenvironmental purchase and curtailment behaviors}}, url = {{http://dx.doi.org/10.1080/10496480903364242}}, doi = {{10.1080/10496480903364242}}, volume = {{18}}, year = {{2009}}, }