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Comparing design processes for the BOP and TOP markets

Jagtap, Santosh LU ; Larsson, Andreas LU ; Hiort, Viktor; Olander, Elin LU ; Warell, Anders LU and Khadilkar, Pramod (2013) 19th International Conference on Engineering Design - ICED'13 1. p.211-220
Abstract
The base (BOP) and the top (TOP) of the world income pyramid represent the poor people and the people from developed countries, respectively. About two-fifths of the world population can be categorized as poor. Poverty is a trap because children born to poor parents are likely to grow up to be poor adults. In recent years, a poverty reduction approach that combines business development with poverty alleviation has received attention. The design of products for the BOP is an important ingredient of this poverty reduction approach. While companies are beginning to address the product needs of the BOP, there is limited practical and theoretical knowledge to support them. The current understanding of the design for the BOP is limited. This... (More)
The base (BOP) and the top (TOP) of the world income pyramid represent the poor people and the people from developed countries, respectively. About two-fifths of the world population can be categorized as poor. Poverty is a trap because children born to poor parents are likely to grow up to be poor adults. In recent years, a poverty reduction approach that combines business development with poverty alleviation has received attention. The design of products for the BOP is an important ingredient of this poverty reduction approach. While companies are beginning to address the product needs of the BOP, there is limited practical and theoretical knowledge to support them. The current understanding of the design for the BOP is limited. This study, using a protocol analysis, compared the design processes for the BOP and TOP markets. The results indicate the differences between the design processes for these markets in terms of the design strategy employed by the designers (i.e. problem driven, solution driven strategy), their requirements handling behaviour, and their information behaviour. We have discussed the implications of the findings for design practice and education. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Design for the Base of the Pyramid, Design process, Human behaviour in design, Sustainability, Protocol analysis
host publication
ICED
volume
1
pages
211 - 220
publisher
Design for Harmonies
conference name
19th International Conference on Engineering Design - ICED'13
conference location
Seoul, Korea, Republic of
conference dates
2013-08-19 - 2013-08-22
ISSN
2220-4342
2220-4334
ISBN
978-1-904670-44-5
language
English
LU publication?
yes
id
2fc2467a-1943-45d2-b714-aec010c0e24d (old id 3917912)
alternative location
http://www.designsociety.org/publication/34845/fighting_poverty_through_design_comparing_design_processes_for_the_base_and_the_top_of_the_world_income_pyramid
date added to LUP
2014-03-21 09:49:45
date last changed
2018-11-21 19:37:56
@inproceedings{2fc2467a-1943-45d2-b714-aec010c0e24d,
  abstract     = {The base (BOP) and the top (TOP) of the world income pyramid represent the poor people and the people from developed countries, respectively. About two-fifths of the world population can be categorized as poor. Poverty is a trap because children born to poor parents are likely to grow up to be poor adults. In recent years, a poverty reduction approach that combines business development with poverty alleviation has received attention. The design of products for the BOP is an important ingredient of this poverty reduction approach. While companies are beginning to address the product needs of the BOP, there is limited practical and theoretical knowledge to support them. The current understanding of the design for the BOP is limited. This study, using a protocol analysis, compared the design processes for the BOP and TOP markets. The results indicate the differences between the design processes for these markets in terms of the design strategy employed by the designers (i.e. problem driven, solution driven strategy), their requirements handling behaviour, and their information behaviour. We have discussed the implications of the findings for design practice and education.},
  author       = {Jagtap, Santosh and Larsson, Andreas and Hiort, Viktor and Olander, Elin and Warell, Anders and Khadilkar, Pramod},
  isbn         = {978-1-904670-44-5},
  issn         = {2220-4342},
  keyword      = {Design for the Base of the Pyramid,Design process,Human behaviour in design,Sustainability,Protocol analysis},
  language     = {eng},
  location     = {Seoul, Korea, Republic of},
  pages        = {211--220},
  publisher    = {Design for Harmonies},
  title        = {Comparing design processes for the BOP and TOP markets},
  volume       = {1},
  year         = {2013},
}