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Media and the economic crisis of the EU: the “culturalization” of a systemic crisis and Bild-Zeitung's framing of Greece

Mylonas, Yiannis LU (2012) In TripleC 10(2). p.646-671
Abstract
This article critically studies the hegemonic discursive construction of the EU’s current (2012) economic crisis, as it is articulated by political and economic elites and by mass media. The study focuses on the political economy of the particular crisis and through the critical concept of reification, the study emphasizes the hegemonic naturalization of the economic crisis by the “free market” economistic ideology. The article problematizes the positioning of Greece as the “crisis epicentre” in Europe, understanding Greece as a scapegoat and as a laboratory where political strategies of capitalist restructuring of the EU are performed. Through the frame analysis of Bild-zeitung’s headlines on the coverage of crisis-struck Greece, the... (More)
This article critically studies the hegemonic discursive construction of the EU’s current (2012) economic crisis, as it is articulated by political and economic elites and by mass media. The study focuses on the political economy of the particular crisis and through the critical concept of reification, the study emphasizes the hegemonic naturalization of the economic crisis by the “free market” economistic ideology. The article problematizes the positioning of Greece as the “crisis epicentre” in Europe, understanding Greece as a scapegoat and as a laboratory where political strategies of capitalist restructuring of the EU are performed. Through the frame analysis of Bild-zeitung’s headlines on the coverage of crisis-struck Greece, the article discusses a) the “culturalization” of the crisis and the diversion from a structural public debate on the global economic crisis b) the disciplinary function of crisis’ publicity, related to social control and the production of new, neoliberal social subjectivities c) the alienating effect of the culturalist crisis discourses to transnational publics, resulting to the misrecognition of the ideological and structural reasons of the given crisis, the misrecognition of the effects of the crisis and crisis-politics in people’s lives, the misrecognition of popular socio-political struggles in countries worse struck by crisis politics, and the eclipse of transnational solidarity and identification to the common issues that European people in particular are facing. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Economic crisis, exception, Greece, debt, stereotypes, spectacle, reification, EU, Bild-zeitung, tabloidization
in
TripleC
volume
10
issue
2
pages
646 - 671
publisher
Universitaet Salzburg, Center for Advanced Studies and Research
ISSN
1726-670X
language
English
LU publication?
yes
id
afa233fa-8eb3-4f5e-9579-c1a7930cb4b1 (old id 3045063)
date added to LUP
2012-09-04 13:04:22
date last changed
2016-04-15 23:25:46
@article{afa233fa-8eb3-4f5e-9579-c1a7930cb4b1,
  abstract     = {This article critically studies the hegemonic discursive construction of the EU’s current (2012) economic crisis, as it is articulated by political and economic elites and by mass media. The study focuses on the political economy of the particular crisis and through the critical concept of reification, the study emphasizes the hegemonic naturalization of the economic crisis by the “free market” economistic ideology. The article problematizes the positioning of Greece as the “crisis epicentre” in Europe, understanding Greece as a scapegoat and as a laboratory where political strategies of capitalist restructuring of the EU are performed. Through the frame analysis of Bild-zeitung’s headlines on the coverage of crisis-struck Greece, the article discusses a) the “culturalization” of the crisis and the diversion from a structural public debate on the global economic crisis b) the disciplinary function of crisis’ publicity, related to social control and the production of new, neoliberal social subjectivities c) the alienating effect of the culturalist crisis discourses to transnational publics, resulting to the misrecognition of the ideological and structural reasons of the given crisis, the misrecognition of the effects of the crisis and crisis-politics in people’s lives, the misrecognition of popular socio-political struggles in countries worse struck by crisis politics, and the eclipse of transnational solidarity and identification to the common issues that European people in particular are facing.},
  author       = {Mylonas, Yiannis},
  issn         = {1726-670X},
  keyword      = {Economic crisis,exception,Greece,debt,stereotypes,spectacle,reification,EU,Bild-zeitung,tabloidization},
  language     = {eng},
  number       = {2},
  pages        = {646--671},
  publisher    = {Universitaet Salzburg, Center for Advanced Studies and Research},
  series       = {TripleC},
  title        = {Media and the economic crisis of the EU: the “culturalization” of a systemic crisis and Bild-Zeitung's framing of Greece},
  volume       = {10},
  year         = {2012},
}