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Toy Consumption as Political : Challenges for Making Dreams Come True

Klintman, Mikael LU (2018)
Abstract
This chapter looks at political consumerism in the toy sector, offering a brief history of consumer concerns and distinguishing among four strands of political consumerist research in this sector. A primary factor facilitating political consumerism of toys is that toy companies are extremely concerned about their reputation. Manufacturers cannot assume that parents and other carers do their usual risk-benefit analysis with the same level of risk acceptance concerning toys. Factors constraining political consumerism in this sector include long product chains and difficulties in discovering unethical practices and dangerous substances. Actors involved in the political consumerism of toys come from all societal spheres, including retailers.... (More)
This chapter looks at political consumerism in the toy sector, offering a brief history of consumer concerns and distinguishing among four strands of political consumerist research in this sector. A primary factor facilitating political consumerism of toys is that toy companies are extremely concerned about their reputation. Manufacturers cannot assume that parents and other carers do their usual risk-benefit analysis with the same level of risk acceptance concerning toys. Factors constraining political consumerism in this sector include long product chains and difficulties in discovering unethical practices and dangerous substances. Actors involved in the political consumerism of toys come from all societal spheres, including retailers. Regulators take action when risks have been discovered by civil society actors or scientists, but international divergence in regulation constitutes an obstacle to concerted action. Future research needs to examine synergies and trade-offs among various risks in toy products. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Political consumerism, Toys, Children, gender roles, marketing regulation
host publication
The Oxford Handbook of Political Consumerism
editor
Boström, Magnus; Micheletti, Michele; Oosterveer, Peter; ; and
pages
21 pages
publisher
Oxford University Press
ISBN
9780190629038
language
English
LU publication?
yes
id
30575b46-2324-4883-82e7-f060f94e23ff
date added to LUP
2018-08-16 13:38:16
date last changed
2018-11-21 21:41:08
@inbook{30575b46-2324-4883-82e7-f060f94e23ff,
  abstract     = {This chapter looks at political consumerism in the toy sector, offering a brief history of consumer concerns and distinguishing among four strands of political consumerist research in this sector. A primary factor facilitating political consumerism of toys is that toy companies are extremely concerned about their reputation. Manufacturers cannot assume that parents and other carers do their usual risk-benefit analysis with the same level of risk acceptance concerning toys. Factors constraining political consumerism in this sector include long product chains and difficulties in discovering unethical practices and dangerous substances. Actors involved in the political consumerism of toys come from all societal spheres, including retailers. Regulators take action when risks have been discovered by civil society actors or scientists, but international divergence in regulation constitutes an obstacle to concerted action. Future research needs to examine synergies and trade-offs among various risks in toy products.},
  author       = {Klintman, Mikael},
  editor       = {Boström, Magnus and Micheletti, Michele and Oosterveer, Peter},
  isbn         = {9780190629038},
  keyword      = {Political consumerism,Toys,Children,gender roles,marketing regulation},
  language     = {eng},
  month        = {07},
  pages        = {21},
  publisher    = {Oxford University Press},
  title        = {Toy Consumption as Political : Challenges for Making Dreams Come True},
  year         = {2018},
}