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Building grounded theory with social media data

Vaast, Emmanuelle and Urquhart, Cathy LU (2017) p.408-421
Abstract
The growing popularity and constant innovations of social media platforms and applications have transformed ways of interacting, working, creating value, and innovating. They have also provided researchers with treasure troves of new data ripe for theorizing. Here we elaborate upon grounded theory building from social media data by delving into key dimensions of the research process: case study design, data analysis, and engaging in multiple methods.
Please use this url to cite or link to this publication:
author
and
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
host publication
The Routledge Companion to Qualitative Research in Organization Studies
editor
Mir, Raza and Jain, Sanjay
pages
14 pages
publisher
Taylor & Francis
external identifiers
  • scopus:85072118817
ISBN
9781315686103
9781317414148
language
English
LU publication?
no
id
3200df23-03be-4338-9f9e-e6ebeb793879
alternative location
https://www.taylorfrancis.com/chapters/edit/10.4324/9781315686103-27/building-grounded-theory-social-media-data-emmanuelle-vaast-cathy-urquhart
date added to LUP
2023-11-22 14:56:17
date last changed
2025-07-27 13:22:38
@inbook{3200df23-03be-4338-9f9e-e6ebeb793879,
  abstract     = {{The growing popularity and constant innovations of social media platforms and applications have transformed ways of interacting, working, creating value, and innovating. They have also provided researchers with treasure troves of new data ripe for theorizing. Here we elaborate upon grounded theory building from social media data by delving into key dimensions of the research process: case study design, data analysis, and engaging in multiple methods.}},
  author       = {{Vaast, Emmanuelle and Urquhart, Cathy}},
  booktitle    = {{The Routledge Companion to Qualitative Research in Organization Studies}},
  editor       = {{Mir, Raza and Jain, Sanjay}},
  isbn         = {{9781315686103}},
  language     = {{eng}},
  month        = {{08}},
  pages        = {{408--421}},
  publisher    = {{Taylor & Francis}},
  title        = {{Building grounded theory with social media data}},
  url          = {{https://www.taylorfrancis.com/chapters/edit/10.4324/9781315686103-27/building-grounded-theory-social-media-data-emmanuelle-vaast-cathy-urquhart}},
  year         = {{2017}},
}