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Brand and market oriented positioning

Urde, Mats LU and Koch, Christian LU (2011) Der Markentag In Tagungsband der internationalen Konfernz "Der Markentag 2011" p.353-369
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Positioning, Brand orientation and Market orientation
categories
Higher Education
in
Tagungsband der internationalen Konfernz "Der Markentag 2011"
editor
Baumgarth, Carsten and
pages
353 - 369
publisher
Springer
conference name
Der Markentag
language
English
LU publication?
yes
id
139e7929-4aec-4260-aa99-75491577dc5f (old id 3408981)
date added to LUP
2013-01-28 11:22:39
date last changed
2016-04-16 10:04:32
@inproceedings{139e7929-4aec-4260-aa99-75491577dc5f,
  author       = {Urde, Mats and Koch, Christian},
  booktitle    = {Tagungsband der internationalen Konfernz "Der Markentag 2011"},
  editor       = {Baumgarth, Carsten},
  keyword      = {Positioning,Brand orientation and Market orientation},
  language     = {eng},
  pages        = {353--369},
  publisher    = {Springer},
  title        = {Brand and market oriented positioning},
  year         = {2011},
}