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Stork-like? A narrative approach to retail image formation

Cassinger, Cecilia LU (2010) In Consuming IKEA : different perspectives on consumer images of a global retailer p.123-135
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Retail image, IKEA, Storytelling
in
Consuming IKEA : different perspectives on consumer images of a global retailer
editor
Steve, Burt; Ulf, Johansson; Åsa, Thelander; ; and
pages
123 - 135
publisher
Lund Business Press
ISBN
978-91-85113-42-2
language
English
LU publication?
yes
id
51a1ed18-0d92-4ac8-ac8d-f668a8a857aa (old id 3561546)
date added to LUP
2013-03-12 08:27:21
date last changed
2016-04-16 08:52:24
@inbook{51a1ed18-0d92-4ac8-ac8d-f668a8a857aa,
  author       = {Cassinger, Cecilia},
  editor       = {Steve, Burt and Ulf, Johansson and Åsa, Thelander},
  isbn         = {978-91-85113-42-2},
  keyword      = {Retail image,IKEA,Storytelling},
  language     = {eng},
  pages        = {123--135},
  publisher    = {Lund Business Press},
  series       = {Consuming IKEA : different perspectives on consumer images of a global retailer},
  title        = {Stork-like? A narrative approach to retail image formation},
  year         = {2010},
}