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Stork-like? A narrative approach to retail image formation

Cassinger, Cecilia LU orcid (2010) p.123-135
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Retail image, IKEA, Storytelling
host publication
Consuming IKEA : different perspectives on consumer images of a global retailer
editor
Steve, Burt ; Ulf, Johansson and Åsa, Thelander
pages
123 - 135
publisher
Lund Business Press
ISBN
978-91-85113-42-2
language
English
LU publication?
yes
id
51a1ed18-0d92-4ac8-ac8d-f668a8a857aa (old id 3561546)
date added to LUP
2016-04-04 11:10:06
date last changed
2018-11-21 21:03:04
@inbook{51a1ed18-0d92-4ac8-ac8d-f668a8a857aa,
  author       = {{Cassinger, Cecilia}},
  booktitle    = {{Consuming IKEA : different perspectives on consumer images of a global retailer}},
  editor       = {{Steve, Burt and Ulf, Johansson and Åsa, Thelander}},
  isbn         = {{978-91-85113-42-2}},
  keywords     = {{Retail image; IKEA; Storytelling}},
  language     = {{eng}},
  pages        = {{123--135}},
  publisher    = {{Lund Business Press}},
  title        = {{Stork-like? A narrative approach to retail image formation}},
  year         = {{2010}},
}