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Image skapande i det dolda: om hur rumslig kommunikation återger det globala företaget

Cassinger, Cecilia LU orcid (2011) p.147-167
Please use this url to cite or link to this publication:
author
organization
alternative title
Clandestine image construction
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
IKEA, storytelling, image skapande, rumslig kommunikation
host publication
Strategisk kommunikation : forskning och praktik
editor
Heide, Mats and Falkheimer, Jesper
pages
147 - 167
publisher
Studentlitteratur AB
ISBN
978-91-44-07055-1
language
Swedish
LU publication?
yes
id
81ac7834-16cc-4db3-9ec7-ee96fc06c890 (old id 3561550)
date added to LUP
2016-04-04 10:37:06
date last changed
2018-11-21 20:59:48
@inbook{81ac7834-16cc-4db3-9ec7-ee96fc06c890,
  author       = {{Cassinger, Cecilia}},
  booktitle    = {{Strategisk kommunikation : forskning och praktik}},
  editor       = {{Heide, Mats and Falkheimer, Jesper}},
  isbn         = {{978-91-44-07055-1}},
  keywords     = {{IKEA; storytelling; image skapande; rumslig kommunikation}},
  language     = {{swe}},
  pages        = {{147--167}},
  publisher    = {{Studentlitteratur AB}},
  title        = {{Image skapande i det dolda: om hur rumslig kommunikation återger det globala företaget}},
  year         = {{2011}},
}