Konzeption von Kommunikationsprogrammen
(2014)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/3563869
- author
- Bentele, Guenter and Nothhaft, Howard LU
- organization
- publishing date
- 2014
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- host publication
- Handbuch Unternehmenskommunikation, 3. Auflage
- editor
- Piwinger, Manfred and Zerfass, Ansgar
- publisher
- Gabler Verlag
- language
- German
- LU publication?
- yes
- id
- ba65e9b2-2504-43e7-8195-4e4c80f5c1ea (old id 3563869)
- date added to LUP
- 2016-04-04 10:11:10
- date last changed
- 2025-04-04 14:41:25
@inbook{ba65e9b2-2504-43e7-8195-4e4c80f5c1ea,
author = {{Bentele, Guenter and Nothhaft, Howard}},
booktitle = {{Handbuch Unternehmenskommunikation, 3. Auflage}},
editor = {{Piwinger, Manfred and Zerfass, Ansgar}},
language = {{ger}},
publisher = {{Gabler Verlag}},
title = {{Konzeption von Kommunikationsprogrammen}},
year = {{2014}},
}