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Commitment to Sustainability in Small and Medium-Sized Enterprises : The Influence of Strategic Orientations and Management Values

Jansson, Johan LU ; Nilsson, Jonas; Modig, Frida and Hed Vall, Gabriella (2017) In Business Strategy and the Environment 26(1). p.69-83
Abstract
Ecosystem degradation and social sustainability have become important issues in the corporate sphere during the last few decades. However, research discussing corporate social responsibility and related concepts has often focused on larger companies, sometimes neglecting the specifics of small and medium-sized enterprises (SMEs). The main purpose of this study is to examine the relationships between two common strategic orientations, market orientation (MO) and entrepreneurial orientation (EO), in relation to sustainability commitment, sustainability practices and management values in SMEs. Questionnaire responses from 450 Swedish SMEs were analyzed, confirming the influence of MO, EO and sustainability practices on commitment to... (More)
Ecosystem degradation and social sustainability have become important issues in the corporate sphere during the last few decades. However, research discussing corporate social responsibility and related concepts has often focused on larger companies, sometimes neglecting the specifics of small and medium-sized enterprises (SMEs). The main purpose of this study is to examine the relationships between two common strategic orientations, market orientation (MO) and entrepreneurial orientation (EO), in relation to sustainability commitment, sustainability practices and management values in SMEs. Questionnaire responses from 450 Swedish SMEs were analyzed, confirming the influence of MO, EO and sustainability practices on commitment to sustainability, implying that firms committed to sustainability see both market and entrepreneurial advantages of sustainability. The results also show that different parts of MO and EO differ in importance for commitment to sustainability among SMEs. Implications concern the importance for firms and policymakers to work with sustainability issues using both internal and external perspectives. (Less)
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author
publishing date
type
Contribution to journal
publication status
published
subject
keywords
strategic orientation, market orientation, entrepreneurial orientation, environmental issues, commitment tosustainability, small and medium-sized enterprises
in
Business Strategy and the Environment
volume
26
issue
1
pages
15 pages
publisher
John Wiley & Sons
external identifiers
  • scopus:84939825278
ISSN
1099-0836
DOI
10.1002/bse.1901
language
English
LU publication?
no
id
356507ca-d815-4466-beb8-376baa8ca03d
alternative location
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84939825278&doi=10.1002%2fbse.1901&partnerID=40&md5=2a3971abaa8e627a99221ef2ec85c9ec
date added to LUP
2017-01-12 15:12:13
date last changed
2018-01-07 11:44:37
@article{356507ca-d815-4466-beb8-376baa8ca03d,
  abstract     = {Ecosystem degradation and social sustainability have become important issues in the corporate sphere during the last few decades. However, research discussing corporate social responsibility and related concepts has often focused on larger companies, sometimes neglecting the specifics of small and medium-sized enterprises (SMEs). The main purpose of this study is to examine the relationships between two common strategic orientations, market orientation (MO) and entrepreneurial orientation (EO), in relation to sustainability commitment, sustainability practices and management values in SMEs. Questionnaire responses from 450 Swedish SMEs were analyzed, confirming the influence of MO, EO and sustainability practices on commitment to sustainability, implying that firms committed to sustainability see both market and entrepreneurial advantages of sustainability. The results also show that different parts of MO and EO differ in importance for commitment to sustainability among SMEs. Implications concern the importance for firms and policymakers to work with sustainability issues using both internal and external perspectives.},
  author       = {Jansson, Johan and Nilsson, Jonas and Modig, Frida and Hed Vall, Gabriella},
  issn         = {1099-0836},
  keyword      = {strategic orientation,market orientation,entrepreneurial orientation,environmental issues,commitment tosustainability,small and medium-sized enterprises},
  language     = {eng},
  month        = {01},
  number       = {1},
  pages        = {69--83},
  publisher    = {John Wiley & Sons},
  series       = {Business Strategy and the Environment},
  title        = {Commitment to Sustainability in Small and Medium-Sized Enterprises : The Influence of Strategic Orientations and Management Values},
  url          = {http://dx.doi.org/10.1002/bse.1901},
  volume       = {26},
  year         = {2017},
}