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Normative, authententic and altruistic fruit and vegetable consumption as weblog discourses

Anna-Mari, Simunaniemi; Sandberg, Helena LU ; Agneta, Andersson and Margareta, Nydahl (2013) In International Journal of Consumer Studies 37(1). p.66-72
Abstract (Swedish)
Abstract in Undetermined

The Internet is a growing information and communication channel for health- and diet-related issues. Keeping updated on the fruit- and vegetable-related (F&V) discourses among laypeople is important for health communicators in order to promote F&V consumption through tailored health messages. The aim of the present study was to identify F&V-related discourses in weblogs that were maintained, obviously, to influence diet. A theoretically chosen sample of weblogs were analysed applying critical discourse analysis. The analysis showed three partly overlapping F&V-related discourses: (1) normative consumption with a focus on single nutrients and physiological mechanisms; (2) authentic... (More)
Abstract in Undetermined

The Internet is a growing information and communication channel for health- and diet-related issues. Keeping updated on the fruit- and vegetable-related (F&V) discourses among laypeople is important for health communicators in order to promote F&V consumption through tailored health messages. The aim of the present study was to identify F&V-related discourses in weblogs that were maintained, obviously, to influence diet. A theoretically chosen sample of weblogs were analysed applying critical discourse analysis. The analysis showed three partly overlapping F&V-related discourses: (1) normative consumption with a focus on single nutrients and physiological mechanisms; (2) authentic consumption with a desire for naturalness; and (3) altruistic consumption where ethical responsibilities are enhanced. Bloggers have clear perceptions on ideal F&V consumption, but it is a challenge for the reader to make a synthesis of the discourses presented. Filtering contradictory instructions requires health literacy, which may need more support from dietetic professionals. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
dietetic communication, Critical discourse analysis, fruit and, vegetables, health communication, weblogs
in
International Journal of Consumer Studies
volume
37
issue
1
pages
66 - 72
publisher
Wiley-Blackwell
external identifiers
  • wos:000313692200009
  • scopus:84872384184
ISSN
1470-6431
DOI
10.1111/j.1470-6431.2011.01058.x
language
English
LU publication?
yes
id
37b2894d-afed-4998-8cbc-b3aa92041a1b (old id 2158363)
date added to LUP
2011-09-21 13:05:05
date last changed
2019-02-20 03:18:30
@article{37b2894d-afed-4998-8cbc-b3aa92041a1b,
  abstract     = {<b>Abstract in Undetermined</b><br/><br>
The Internet is a growing information and communication channel for health- and diet-related issues. Keeping updated on the fruit- and vegetable-related (F&amp;V) discourses among laypeople is important for health communicators in order to promote F&amp;V consumption through tailored health messages. The aim of the present study was to identify F&amp;V-related discourses in weblogs that were maintained, obviously, to influence diet. A theoretically chosen sample of weblogs were analysed applying critical discourse analysis. The analysis showed three partly overlapping F&amp;V-related discourses: (1) normative consumption with a focus on single nutrients and physiological mechanisms; (2) authentic consumption with a desire for naturalness; and (3) altruistic consumption where ethical responsibilities are enhanced. Bloggers have clear perceptions on ideal F&amp;V consumption, but it is a challenge for the reader to make a synthesis of the discourses presented. Filtering contradictory instructions requires health literacy, which may need more support from dietetic professionals.},
  author       = {Anna-Mari, Simunaniemi and Sandberg, Helena and Agneta, Andersson and Margareta, Nydahl},
  issn         = {1470-6431},
  keyword      = {dietetic communication,Critical discourse analysis,fruit and,vegetables,health communication,weblogs},
  language     = {eng},
  number       = {1},
  pages        = {66--72},
  publisher    = {Wiley-Blackwell},
  series       = {International Journal of Consumer Studies},
  title        = {Normative, authententic and altruistic fruit and vegetable consumption as weblog discourses},
  url          = {http://dx.doi.org/10.1111/j.1470-6431.2011.01058.x},
  volume       = {37},
  year         = {2013},
}